Sportsbet.io, part of the Coingaming Group, has announced the launch of an interactive live Twitch-based World Cup show, promising a broadcast “full of unique betting insight.” Bringing news and views from the football showpiece which is set to be held in Russia, “Your Road To Glory” will begin its coverage during the first game of the tournament, Russia versus Saudi …
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Accuscore to enrich Finnish World Cup viewing
Accuscore has partnered with YLE the national broadcasting company in Finland, to provide the broadcaster with World Cup game predictions and individual player performance projections. These predictions will be integrated to YLE’s Voitto- robot, that automatically generates news articles based on data, during the World Cup all match preview articles on the YLE website will be done by Voitto and will be …
Read More »BetBright unveils £10 million World Cup prediction challenge
Aiming to set its offering apart at the World Cup, BetBright has launched its biggest ever prize fund promotion ahead of the 2018 football World Cup, giving customers the chance to win £10 million. The competition challenges punters to accurately predicting the first goalscorer, correct score and the time of the first goal of the World Cup Final. Open to …
Read More »Mike Rowland: Sporting Index to spread excitement at Russia 2018
SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths. ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …
Read More »The Stars Group unveils World Cup £100 Million Challenge
The Stars Group, through its flagship PokerStars, BetStars and PokerStars Casino brands, has announced the biggest prize in online sports betting with the launch of the Stars £100 Million Challenge. The competition puts punters 64 correct selections away from winning a life-changing prize of £100 million during this summer’s much anticipated World Cup. Straightforward and free to enter, this contest …
Read More »Enteractive kicks off World Cup marketing campaign
Retention solutions provider, Enteractive has unveiled a new marketing campaign ahead of this summer’s World Cup, offering operators the chance to sign up to its customer support service at what it describes as a match-winning rate. As part of the promotion that targets online casinos, which runs from the start of May to the end of July, those who sign up …
Read More »BetVictor enhances #PriceItUp market with two fresh features
BetVictor has announced the delivery of two exciting new features within the operator’s popular #PriceItUp market. #PriceItUp Builder gives customers the opportunity to browse and combine thousands of possible outcomes as they build their own #PriceItUp bet whilst the introduction of an ‘Edit’ feature will allow customers to tweak and build upon existing #PriceItUp outcomes to create a personalised bet. …
Read More »French entry for Catena Media through ParisSportifs
Sports betting site ParisSportifs has had all affiliate assets acquired by Catena Media, as the firm continues its strategic expansion, with an eye on this summers Russian World Cup. Entering the French market through the purchase, with the initial price amounting to an upfront payment of €8.2m, the assets are set to be consolidated within Catena during this month. Of …
Read More »Jeevan Jeyaratnam – Abelson Info: Players that can emerge from under the radar at Russia 2018
International friendlies frustrate more than they satisfy, but in a World Cup year they take on great importance for those coaches hoping to make an impression in Russia this summer. They also provide a final chance for fringe players to force their way into the reckoning for the main event. Undoubtedly, there will be players, perhaps still under the radar, …
Read More »Andy Wright – Sky Bet – The increasing influence of player props
Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …
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