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world cup
Preparation begins for the 2026 FIFA World Cup.
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Features
Time to read: 6 min
World Cup 2026: how suppliers are shaping sportsbook engagement across the Americas
April 21, 2026
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Sportsbook
Time to read: 2 min
GR8 Tech levels up sportsbook amid World Cup craze
April 9, 2026
World Cup Trophy in the US
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Features
Time to read: 6 min
Finding the winning formula to a 48-team World Cup with FIRST
April 9, 2026
FIFA's headquarters in Switzerland
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Sportsbook
Time to read: 2 min
FIFA confirms Gibraltar newcomer as prediction markets partner
April 8, 2026
FIFA World Cup ball
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Features
Time to read: 11 min
Roundtable: how to captivate bettors to maximise World Cup opportunity?
April 2, 2026
GR8 Tech's CPO Denys Parkhomenko
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Features
Time to read: 4 min
GR8 Tech: Maximising the World Cup with geo-specific configurations
March 24, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
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Latest News
Time to read: 2 min
GR8 Tech upgrades sportsbook, crypto and engagement tools in World Cup push
March 19, 2026
World CUp
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Features
Time to read: 6 min
World Cup and beyond: how Algosport is powering the next generation of operators
March 13, 2026
Daniel Jurilj, head of sales at bwise Media
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Features
Time to read: 5 min
bwise Media: the do's and don'ts for 2026 World Cup marketing activations
March 9, 2026
SOFTSWISS offers adviced on how best to capitalise on this year's FIFA World Cup.
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Interviews
Time to read: 5 min
SOFTSWISS Sportsbook: preparation is key for FIFA World Cup success
March 2, 2026
Diamond Building at the University of Sheffield, where researchers conducting a study on gambling activity during the 2022 World Cup
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Marketing
Time to read: 5 min
Academic study piles more pressure on UK betting’s advertising practices
February 11, 2026
FIFA's headquarters in Switzerland
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Sportsbook
Time to read: 3 min
FIFA can’t say no to betting engagement as Stats Perform deal inked
January 12, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
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Comment
Time to read: 5 min
Bet365 finds World Cup excitement already high as draw day lands
December 5, 2025
FIFA World Cup 2026 ball
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Europe
Time to read: 7 min
Sporting News and FPSM: seizing the ‘critical moment’ of 2026 World Cup
December 5, 2025
World CUp
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Featured News
Time to read: 6 min
Spotlight Sports Group: invest in your World Cup strategy now - or risk missing the trick
October 6, 2025
Club World Cup trophy
19:38
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Europe
Time to read: 6 min
Club World Cup: did the bookies replicate Chelsea’s success in the trading rooms?
July 22, 2025
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Europe
Time to read: 4 min
World Cup: UKGC says betting to “add excitement” ahead of England final
August 18, 2023
Kambi navigates cost-heavy 2022 to hit ‘all-time high’ €166m revenue
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Europe
Time to read: 4 min
Kambi navigates cost-heavy 2022 to hit ‘all-time high’ €166m revenue
March 30, 2023
BetGames: ‘the stars have aligned’ for Africa’s World Cup betting experience
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Affiliate News
Time to read: 4 min
City Bet Club projects ‘pessimistic outlook’ for Q4 despite ‘bookie friendly’ World Cup
January 25, 2023
Brigid Simmonds: Over-regulation risks losing valuable firms overseas
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Europe
Time to read: 3 min
Brigid Simmonds: Over-regulation risks losing valuable firms overseas
January 11, 2023
OpenBet praises World Cup as record-breaking wagering success
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Africa
Time to read: 3 min
OpenBet praises World Cup as record-breaking wagering success
December 22, 2022
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Football
Time to read: 2 min
City Bet Club reports World Cup ‘significant margin-win’ for operators
December 19, 2022
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Most Read
1
Italy upholds Dignity Decree duties on safer gambling campaigns
2
Andy Burnham deals final blow to ‘Aim to Permit’ UK retail betting rule
3
Why the 2026 World Cup proved product innovation now wins sportsbooks
4
Jesper Svensson: regulation, localisation and new opportunities for Betsson
5
How the EFL Championship has become a betting battleground 
6
The biggest factors at play as Entain aims to relight fire for H1 2026
7
FeedConstruct enlisted to boost World Baseball’s visibility
8
Mexico exploring pathway to stricter gambling regulations
Featured News
Time constraints in the Netherlands
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Europe
Time to read: min
Dutch licensees scramble to renew contracts on five-year anniversary
August 10, 2026
Various sports, representing SBC News' Sponsor Spotlight
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UK
Time to read: min
Sponsor Spotlight: BOYLE Sports redefines marketing playbook 
August 7, 2026
A board room, symbolising the change in Flutter Entertainment's leadership
27:18
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Featured News
Time to read: min
Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership
August 6, 2026
Graph with a declining trend, representing Flutter's latest results
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Featured News
Time to read: min
Flutter Entertainment reports $296m net loss despite early World Cup boost
August 5, 2026