SBC News Voice of the Sports Betting Industry
New industry incumbent Carousel Group has confirmed it will support its European sportsbook properties of SportsBetting.com and RaceBook.com, with Wiraya mobile customer activation tools.
Issuing a market update, Carousel informs that it will utilise Wiraya mobile engagement capacities, to enhance its customer activation strategy across its verticals.
Wiraya solutions allow for optimised personalised messages to be sent to SportsBetting.com and RaceBook.com customers across multiple mobile devices. In addition, Carousel operating teams will be supported with in-depth reporting on customer engagements and behaviour helping optimise campaigns.
Backing Wiraya, Daniel Graetzer, Founder & CEO at Carousel Group, detailed; “As a totally new brand, we are striving to deliver a superior customer-driven experience to markets all over the world. This means rapidly growing into new markets with a mobile-first approach. Using Wiraya we can do just that, focusing on communication with players to streamline the activation process.
“This will allow us to maximize every new customer registration, delivering an engaging experience right at the start of our relationship with customers. As we look to build on our initial success keeping our players active will also be critical, so we are really excited to implement Wiraya for the reactivation of players.”
“We feel we have a real advantage over more traditional competitors, who using simple emails and generic text messages struggle to engage with this most challenging and unresponsive customer segment.”
Wiraya’s managed software will target three main goals; increasing customer lifetime value, growing active depositing players and proactively reducing churn. The solution blends voice, text and gamification to generate engaging and unique content, all aimed at inspiring action from players.
The Carousel arrangement sees Wiraya continue to expand its presence within betting and gaming, in which the mobile engagement specialist services Black Type, Interwetten Sports and Betsson AB and STS Poland.
A pleased, Hampus Lindberg, Director of iGaming for Wiraya, says; “It’s really exciting to be working with new brands with such ambitious growth plans.”
“By using Wiraya, Carousel Group can rapidly scale the number of new active players regularly depositing with their brands. The potential of this partnership is huge, given their strategy for rapid expansion across Europe, Asia and South America. We look forward to taking an active role in helping them succeed in these objectives.”
