Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …
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Tim Heath recently stepped down as CEO of the Coingaming Group to focus on its fast-growing venture capital (VC) fund. He explains how Christmas musings brought lift off for the group and how its VC fund opens doors for Bitcasino.io and Sportsbet.io, before discussing his “new baby” and first of its kind for the industry – the Bombay Club. You …
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Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …
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Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …
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Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …
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Two unbeaten fighters with mightily impressive knockout records take centre stage in Cardiff’s Principality Stadium this weekend, with the world watching with bated breath as one record crumbles to dust. Britain’s Anthony Joshua, with 20 wins from 20 fights and a perfect 100% KO record, faces off against Joseph Parker, with the New Zealander unbeaten in his 24 fights, 18 …
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It proved to be a frustrating week for fantasy managers, with a smattering of injuries ensuring a vast majority of scores failed to live up to the lofty expectations of recent weeks. With Manchester City’s Sergio Aguero already out injured many turned to Harry Kane to captain and earn double points, but disappointment followed as the England striker limped out …
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The Premier League is entering the business end of the season and the table is beginning to take shape, something that is reflected in SBC’s League of Legends where fantasy managers are set for one final push as they search for the summit. In the latest round of fixtures Swansea City continued the great escape under Carlos Carvalhal, climbing up …
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Gameweek 25 of the Premier League saw another raft of midweek fixtures thrown into the mix, providing a number of eye catching results. Swansea kicked things off with a 3-1 victory over Arsenal, following up on their 1-0 triumph of Liverpool, at the Liberty Stadium. Bournemouth’s thumping 3-0 win at Stamford Bridge was the pick of Wednesday’s results, while Tottenham …
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Following an explosive weekend last time around, with plenty of players almost cracking the three figure barrier, SBC’s League of Legends saw more modest results this weekend. As we approach the festive period where the games come thick and fast, Manchester City strengthened their position atop the Premier League, while Arsenal and Manchester United also earned wins, with the other …
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