A WinBet domain has been barred from operating in Sweden due to missing local licence, the Spelinspektionen regulator has revealed. Supervisory proceedings by the Swedish regulator unveiled that superb.bet, a website owned by Greece-based operator WinBet, had been targeting Swedish customers unlawfully. This conclusion was based on a number of observations. Firstly, Spelinspektionen noted that the website included Swedish text …
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Court battle deepens between Spelinspektionen and Svenska Spel
Sweden’s regulator, Spelinspektionen, is doing everything it can to not let state operator Svenska Spel walk away from a SEK 100m (£7.5m) penalty. The gambling authority has lodged an appeal against a court ruling that sided with Svenska Spel in a case from over a year ago where the operator was accused of significant player protection failures. Background In March …
Read More »Sweden clamps down on influencers promoting illegal gambling on Twitch
The Swedish Gambling Authority (SGA) has officially stopped influencers from promoting illegal gambling on Twitch. A number of influencers were placed under supervision within an ongoing initiative to curb illegal gambling marketing – particularly content directed at Swedish audiences through digital platforms. Marketing of gambling services to Swedish consumers is prohibited unless the operator holds a valid licence, as detailed …
Read More »ATG elects Mikael Bäcke as CEO of Finland betting JV
AB Trav och Galopp (ATG), Swedish horseracing’s totalisator board, has reorganised its senior management ranks in preparation for Finland relaunching its gambling market in 2027. As announced, Mikael Bäcke, the current CEO of ATG Denmark, will take on the role of inaugural CEO of Hippos ATG OY, the racing body’s new Finnish joint venture with national trotting authority Suomen Hippos. …
Read More »Svenska Spel subject to compliance probe days after court win
Svenska Spel, Sweden’s state-owned betting and gaming company, cannot get a break at the moment, having been placed under supervision by the country’s gaming inspectorate, Spelinspektionen. The regulator has initiated a review of Svenska Spel, alongside state-owned racing body AB Trav och Galopp (ATG) and Malta-based lottery brokerage app Lotto Direct Ltd, to check compliance with the Swedish Gambling Act …
Read More »Raketech: Swedish bonusing rules benefit unlicenced operators
Continuing where he left off on SlotBeats, Christian Lowe, Chief Operation Officer of Raketech, maintains a dissection of the bonusing situation within the Swedish market, and just why the loft channelisation aspirations have fallen by the wayside. SBC News: To begin, could you talk us through the basic premise of Casinobonusar.nu, and what it brings to the Swedish market? Christian …
Read More »Online gambling leads Swedish Q1 turnover as market shrinks 1%
Preliminary results for Sweden’s gambling market have revealed a slight drop in Q1 turnover compared to the previous corresponding quarter. Licensed operators saw a total of SEK 6.6bn (£512m) being staked in the three months ending March, representing a 0.9% drop from the SEK 6.7bn in Q1 2024. Broken down in segments, online betting and gaming led the turnover pack …
Read More »Raketech: Swedish gambling market has very promising future
A constant state of flux engulfs the gambling industry on a global scale, with numerous jurisdictions seemingly in a state of never ending change. This is particularly true of the Swedish market, which has not been immune to challenges during its near six and a half year lifespan. In the first of a four-part SBC Media special, Christian Lowe, Chief …
Read More »Betfair: No Novelty… Eurovision will outmatch Super Bowl wagering
The Betfair Exchange is on track to break wagering records for the Eurovision Song Contest 2025, with betting volumes expected to match those seen in global sporting spectacles like the Super Bowl and heavyweight title fights. This year’s Grand Final takes place in Basel, Switzerland, with Betfair having already traded £2m on its winner market. The Exchange expects the figure …
Read More »Swedish regulator hits FDJ subsidiary Spooniker with AML penalty
Spooniker, a subsidiary operator of the French gambling giant FDJ United’s Kindred Group, has been hit with a SEK 10m (£778k) penalty in Sweden. In a statement posted on its website, the Swedish regulator, Spelinspektionen, explained that Spooniker – a former Kindred brand but now part of FDJ after the French company acquired Kindred – has been found lacking sufficient …
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