Tag Archives: Sweden

Winning Post – US operators dive into integrity

Brazil: regulated sports betting – more nutcracker than sweet Regulated sports betting in Brazil is now awaiting only the signature of President Michel Temer, who has previously said he would approve any gambling liberalisation plans. Legislation to regulate sports betting in Brazil is therefore now a near certainty, in our view. However, as we flagged last week, the final shape …

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The Biggest Miss: Why Sweden must ease the margin-reducing burden on licensed operators

Licensed

Writing in the first part of The Biggest Miss, Ismail Vali recognised the significant regulatory shift overseen by Sweden’s Lotteriinspektionen, but identified a lack of clarity on player protection, self-exclusion, bonusing and ‘moderate’ marketing as part of the new regulations. A week on and Vali, a senior consultant for iGaming Leaders, is back to serve his final analysis of pre …

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The Biggest Miss: How Sweden might inadvertently create a black market for betting

SafeEnt

Ismail Vali, Senior Consultant for iGaming Leaders, delivers a two-part explanation about how operators in Sweden have been forced to act upon regulatory changes that are only vaguely specified but affect the day-to-day operational realities of running a sportsbook. The lack of clarity provided by the Lotteriinspektionen has led Vali, who authored the recent Bricks vs Clicks article and a …

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Swedish regulator shows new make-up for revamped marketplace

Swedish gambling authority, Lotteriinspektionen has provided a public briefing detailing the internal and external changes the organisation will undertake to service Sweden’s full ‘Gambling Act’ re-regulation in-bound for the start of 2019. Last week, Lotteriinspektionen Legal and Integrity policy advisor Katarina Abrahamsson presented a guidance on regulations, guidelines, transition and accreditation processes that will impact all Swedish gambling stakeholders. Preparing …

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LeoVegas rides compliance challenges to post 41% revenue gains

compliance

LeoVegas has emerged from a “challenging quarter” for its two largest markets – UK and Sweden – to post a year-on-year (YOY) revenue increase of 41% to €78.6 million, despite a focus on compliance measures to facilitate the next steps in the company’s development. Reporting on the three-month period from 1 July to 30 September 2018, the mobile gametech group …

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LeoVegas adds Pixel.bet to fold via majority stake purchase

LeoVegas - Premier League

The LeoVegas Group has purchased a 51 per cent stake in Pixel Holding Group Ltd, the organisation which runs the esports betting operator Pixel.bet. Making the acquisition through its LeoVentures Ltd wholly owned subsidiary, the investment amounts to a fee of €1.5m, with the firm stressing it’s aligned its vision with Pixel’s “to create the greatest gaming experience in betting …

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Svenska Spel appoints Scarlett Roa as sustainability lead for revamped Swedish gambling market

Swedish state-owned gambling operator Svenska Spel has confirmed the appointment of Scarlett Roa as new Sustainability Manager. Roa joins Svenska Spel’s management from Stockholm communication and brand management agency Authority AB, where she served as Deputy Operations Officer. A seasoned executive in corporate communications and stakeholder management, Roa will lead Svenska Spel’s sustainability and responsible gambling initiatives and planning. Furthermore, Roa …

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MRG recruits telecoms pro Niklas Grawé to lead upcoming esports venture

Stockholm-listed online gambling group MRG (formerly Mr Green & Co) has confirmed the appointment of Niklas Grawé as Chief Executive of its upcoming esports entertainment joint-venture with games publisher Gamingzone. Niklas GrawéA seasoned media and telecoms executive, Grawé takes leadership of the yet to be named joint venture, and will be tasked with building a new community of esports fans focusing …

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Betsson doubles commitment to Ice Hockey sponsoring European CHL

Stockholm-listed online gambling group Betsson AB has doubled-up its commitment to the sport of ice hockey, becoming the official sponsor of the Champions Hockey League (CHL). Consisting of 26 pro-teams from Europe’s 6 leading ice hockey leagues, the CHL is recognised as European hockey’s biggest international tournament. Confirming the agreement, Betsson marketing detailed that the CHL sponsorship would help the …

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Betsson places ‘responsibility & social commitments’ at forefront of its landmark SHL sponsorship

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

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