Tag Archives: Sweden

The Swedish Gambling Authority (SGA), Spelinspektionen, has entered a Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA) to facilitate better sports betting integrity across the sector.  Both parties will now exchange information on identified suspicious betting activity, with IBIA representing the majority of the betting market licensed under the SGA. Khalid Ali, IBIA CEO, said: “IBIA is …

ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …

A new ‘Research Factory’ report commissioned by Spelinspektionen, Sweden’s gambling regulator, has informed readers that the Scandinavian nation’s gambling habits remain on par with its strengthened consumer protection goals.  The quantitative study was conducted in November 2023 and reflects on the previous 12 months, collecting data from a pool of 1,538 anonymous Swedish residents aged over 18 contacted by phone, …

Soft2Bet has announced the official launch of its newest brand, Quickcasino.se, in Sweden. Looking to ‘revolutionise’ the igaming industry, the new mobile-driven gaming portal is set to offer a comprehensive platform for businesses to deliver top-tier gaming services. Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “Quickcasino.se represents our commitment to innovation and excellence in the igaming sector.” In detail, …

Sweden will implement its new online gambling amendments from 1 April 2024, strengthening consumer protections and increasing fines for AML infringements. During end-of-year proceedings, the government consolidated all gambling amendments into a specific bill, which was then submitted to the Riksdag (Parliament) for legislative authorization. The bill’s agreed amendments correspond to increasing consumer protections, imposing written requirements for telephone sales, …

Svenska Spel has announced the inbound appointment of Anna Johnson as the new CEO of Sweden’s state-owned gambling and lotteries group. As declared by the board of Svenska Spel, Johnson will join the company in June 2024, succeeding outgoing CEO Patrik Hofbauer, who is set to become the Chief Executive of Telia Company, Scandinavia’s largest telecommunications firm. Johnson joins Svenska …

Branschföreningen för Onlinespel (BOS), Sweden’s Online Gambling Trade Association has warned MPs of the negative consequences of backing a tax increase on Swedish gambling. Announced last month in the Budget Memorandum of Finansdepartementet, in Q1 the Riksdag will debate increase Swedish gambling income taxes from 18% to 22%, to be applied from 1 July 2024 BOS emphasised the impact that …

Soft2Bet brand CampoBet has announced a revamp of its mobile application for both iOS and Android users. The new CampoBet SE app, said the firm in a statement, offers a “native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players”.‍‍ The revamp of the CampoBet SE …

Spelinspektionen, Sweden’s Gambling Inspectorate, holds ‘no significant opinion’ on the 2024 Budget proposals to increase taxes on the gambling sector. As announced by the memorandum of the Budget 2024, in the Spring of 2024 the Riksdag will debate increasing the gambling tax rate from 18 to 22% of gross gambling revenues (GGR). Should the proposal be approved, the 22% GGR …

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has highlighted consumer misconceptions related to the country’s gambling marketplace.  The trade body has published the “Novus Report: Perceptions of the Gambling Industry Amongst Swedes” detailing comprehensive insights into the Swedish public’s views on gambling and related advertising. Commissioned by BOS, Swedish research agency Novus conducted a survey of 1054 participants, …