Comtrade gaming confirmed as partner for Superbet expansion

Online sports betting and casino operator Superbet has confirmed a deal that will see it migrate operations to technology provider Comtrade Gaming‘s online platform.

As part of the deal, Comtrade’s iCore gaming platform will serve as the technology behind Superbet’s digital expansion.

Sacha Dragic, CEO and founder of Superbet commented: “Having the right platform technology is a key component for our growth strategy. We have been investing heavily in our own sportsbook technology and now combining this with Comtrade Gaming’s back-end platform gives us a market leading technology stack. Comtrade made a big promise on a very aggressive migration deadline and we have been very impressed with their commitment to deliver it on time.”

Comtrade Gaming’s iCore platform manages multi-channel operations to integrate retail and online operations. From a single-back office tool, iCore’s platform capabilities include scalability for the highest player volumes and customisation properties for an agile market strategy. Customised along operator preferences to integrate all products additions and service providers, the online gaming platform manages multi-channel activity for an operator’s digital operating model.  

Steven Valentine, Director of Interactive at Comtrade Gaming also spoke of the integration: “We are absolutely delighted to be chosen as Superbet’s platform partner. Superbet’s plans are some of the most ambitious I have seen and you only have to look at the calibre of the team they assembled to know they are building something very special.

“At Comtrade we understand that operators want to be able to choose an individual elements that suits their business whether that be proprietary or 3rd party software. Our skill is being able to pull all that together to give the operator exactly what they want.

Valentine continues: “Our commitment to excellence in platform technology continues to be our core business focus. iCore extends an operator’s multi-brand strategy with features such as automated bonusing, detailed player segmentation and reporting features to optimise player acquisition, retention and reactivation campaigns. Reporting modules consolidate management priorities and enable operators to create and monitor roadmaps for multi-channel and online strategies. Delivering on the promises we make to our clients is built into our company’s ethos and we look forward to a very successful partnership with Superbet. ”

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