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Super League
Headingley Stadium, Leeds, home to Yorkshire Cricket Club and Leeds Rhinos rugby club, the latter of which Flutter has extended its work with
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Europe
Time to read: 3 min
Flutter pledges to ‘Do More’ as Leeds Rhinos Foundation support extended
July 28, 2026
Betfred Super League posts ahead of the 2026 season
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Sport
Time to read: 5 min
Bookies Corner: Hull KR and Wigan Warriors favourites again ahead of revamped Super League
February 12, 2026
Fed Done, Betfred, with Super League trophy
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Europe
Time to read: 4 min
Betfred extends ‘bangers and mash’ Super League deal
October 10, 2023
Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand
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Europe
Time to read: 8 min
Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand
March 10, 2023
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Europe
Time to read: 2 min
William Hill to sponsor Sky Sports News for 2021/22 football season
July 7, 2022
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Marketing
Time to read: 2 min
Betfred secures two-year extension to Super League sponsorship
October 8, 2021
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Marketing
Time to read: 2 min
Betfred strengthens US marketing with Broncos linkup
September 22, 2021
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Marketing
Time to read: 3 min
Betfred secures two-year Challenge Cup sponsorship extension
August 13, 2021
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Sport
Time to read: 10 min
COVID-19: How the virus is impacting sports events across the globe
March 13, 2020
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UK
Time to read: 2 min
Betfred deepens commitment to rugby with Women’s Super League
August 16, 2019
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Retail
Time to read: 2 min
Betfred extends Super League title sponsorship
May 23, 2019
BtoBet
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Technology
Time to read: 3 min
Technology catch up drives huge African opportunity says BtoBet
May 17, 2019
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Marketing
Time to read: 2 min
Betfred highlights integrity commitments with ESSA membership
July 10, 2018
InCrowd
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Features
Time to read: 4 min
InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands
July 6, 2018
Copyright: swhite / 123RF Stock Photo
BREAKING
Marketing
Time to read: 2 min
188BET and Durham CCC extend links for 2018 season
April 26, 2018
Copyright: albund / 123RF Stock Photo
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Features
Time to read: 4 min
Betfred - Castleford Tigers favourites as Super League returns
January 31, 2018
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Marketing
Time to read: 2 min
Betfred enhances Rugby League relationship
January 15, 2018
O'Sullivan - Copyright: naypong / 123RF Stock Photo
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Latest News
Time to read: 2 min
188BET adds Champion of Champions Snooker to sport sponsorship portfolio
October 30, 2017
BREAKING
Latest News
Time to read: 3 min
Betfred brand getting great exposure with Rugby League link up
October 6, 2017
Football Index - Copyright: dizanna / 123RF Stock Photo
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Features
Time to read: 3 min
Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship
March 3, 2017
BREAKING
UK
Time to read: 2 min
Betfred activates Super League sponsorship with JDG Sport
February 17, 2017
BREAKING
Marketing
Time to read: 2 min
Betfred to become Super League sponsor in 50th year of trading
October 14, 2016
Most Read
1
Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
2
BOYLE Sports continues UK football marketing spree with Leeds United partnership
3
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
4
Allwyn launches Powerball UK as next phase of National Lottery revamp
5
Kenneth Dart investments could have big implications for Evolution and Flutter
6
Kaizen Gaming seeks Spain MD for Betano market launch
7
Burnham plans for gambling to fund high-street relief for “good businesses”
8
Betfred to close a tenth of 1,200-strong retail portfolio
Featured News
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Featured News
Time to read: min
Lula and PT throw weight on Bill to ban online casino in Brazil 
July 30, 2026
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Europe
Time to read: min
Kaizen Gaming seeks Spain MD for Betano market launch
July 27, 2026
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Interviews
Time to read: min
Kresimir Spajic: Allwyn’s all-in on digital
July 20, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
BREAKING
UK
Time to read: min
Long time coming: DCMS starts consulting on illegal gambling in sports
July 15, 2026