Tag Archives: star sports

Star Sports drives customer engagement with LVision widget

Star Sports drives customer engagement with LVision widget

LVision has signed a new partnership with Star Sports to supply its Betting and Animation widget which will help the operator accelerate customer turnover and player engagement levels. Based on LVision’s proprietary AI algorithms and historical data, the product serves as a live match tracker by converting broadcasts into meaningful data and sports visualisations. “I’m really excited to make our …

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Star Sports launches Talking Racecards for visually impaired racing fans

Star Sports has launched ‘Talking Racecards’, a dedicated phone line service to assist visually impaired customers in placing bets on horse racing.  The bespoke service provides customers with a recorded message of the racing event details and odds when they ring 0808 169 9389.  Talking Racecards customers will also be given the option to be directed through to a Star …

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Star Sports launches Industry Accounts initiative

Star Sports has announced the launch of its new Industry Accounts initiative, designed as a product for bettors who work within the industry. The accounts have been towards industry figures who may find it difficult to place wagers elsewhere. Star Sports has said it will ‘guarantee’ to lay bets ‘to win at least £500.’ These bets, the operator explained, must …

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Star Sports’ Ben Keith recognised by GWA for services to greyhound racing

Lifelong greyhounds fan Ben Keith has been awarded the GWA Services to Greyhound Racing Award by the Greyhound Writers’ Association (GWA). In its statement, the GWA referenced the challenge of the past 12 months, saying that the sport should be proud of how it has responded to these difficulties, ‘especially in the work of trainers, their kennel hands and staff, …

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Countdown to Cheltenham: Star Sports on why they ‘do not bet on an opinion’

The Countdown to Cheltenham is almost over, and with only a few hours until the prestigious Jumps event gets underway, jockeys are already saddling up for The Sky Bet Supreme Novices’ Hurdle Race. We spoke with Ben Keith, Founder of Star Sports, and Head of PR Luke Tarr to discuss how they are getting ready for the event both on and …

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On-course bookies rail against ‘severe’ age-verification penalties

Members of the racing industry have expressed concerns over the UK Gambling Commission’s ‘absolutely horrendous’ decision to make seven on-course bookmakers pay what amounts to 2.5% of their gross profit for an entire year, as a penalty for allegedly allowing a 16-year-old was able to place a £5 bet at Royal Ascot 2019. The seven bookmakers affected have been granted …

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Ben Keith, Star Sports: racing must be diverse, fun, and welcoming

Over recent years, the UK racing sector has faced a number of difficulties including cuts to funding, concerns over age-verification measures and engagement with a wider audience. Speaking to Ben Keith, Owner of Star Sports, at Betting on Sports he explained that the on-course sector is doing everything it can to prevent under-aged gambling. He said: “I don’t really think …

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Star Sports confirms first stage of Northern expansion

Independent betting group Star Sports confirms that it will expand its retail footprint within the North West of England, confirming its acquisition of two Bet Sid premises located in Preston (Lancashire). Updating the media, Star Sports details that its Preston expansion represents the first stage of a new exciting venture, which the betting group will announce in 2020. Moving forward, …

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Simon Banks: Star Sports – Delivering on talent resources amid changing industry values

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With the aim of diversifying its business portfolio, Star Sports launched its new recruitment contingent Star Recruitment back in January with the aim of providing tailored staffing solutions to the global gambling industry. SBC caught up with Simon Banks, a sector resourcing and talent development veteran, who is heading up the new vertical as its Chief Executive Officer. We asked …

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Star Sports launches ‘Star Recruitment’ for globally changing sector

Seeking to diversify its business services, independent betting group Star Sports has announced the launch of its new industry recruitment vertical – ‘Star Recruitment’ (starrecruitment.bet). The new division, which will provide staffing solutions for the global gambling industry, is led by sector resourcing and talent development veteran Simon Banks who will serve Chief Executive (CEO) of the new Star Sports …

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