SBC News Voice of the Sports Betting Industry
LVision has signed a new partnership with Star Sports to supply its Betting and Animation widget which will help the operator accelerate customer turnover and player engagement levels.
Based on LVision’s proprietary AI algorithms and historical data, the product serves as a live match tracker by converting broadcasts into meaningful data and sports visualisations.
“I’m really excited to make our debut in the UK with Star Sports that has built a reputation as one of the leading sportsbook brands in the market,” commented Ido Lazar, Founder and CEO of LVision.
“I’m thrilled they have chosen to integrate our leading data-driven tennis product and I’m sure their valued customers will benefit from a unique betting experience that takes sport to new levels.”
As part of the agreement, Star Sports will also benefit from LVision’s BetBooster insights which are integrated into the widget.
BetBooster, delivered as a widget or as a sports data feed, covers more than 100 pre-match and in-play markets across multiple sports including football, basketball and tennis. More sports, including baseball, hockey, esports, cricket and horse racing, are due to be added soon.
Luke Tarr, Head of PR, Star Sports, said: “The tennis season got off to a great start with a very exciting Australian Open but, with the addition of LVision’s new Betting & Animation Widget, our customers now have access to a unique and stimulating tennis experience making it the ideal complementary product to betting on live events across 2021.”
