Tag Archives: SportPesa

Kenyan business community embroiled in KRA betting tax dispute

The Kenyan Revenue Authority (KRA) states that it will not shy away from its tax battle with bookmakers SportPesa and Betin, in a row that could pit multiple Kenyan business stakeholders against licensed betting incumbents. This week, Asha Salim KRA debt enforcement manager demanded to Bob Collymore, CEO of Safaricom, a payment services provider for SportPesa and Betin, pay the …

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Kenya officials to debate introducing new gambling authority

Kenyan legislators have confirmed that they are currently considering new policies which would overhaul current state gambling laws, with plans to impose significantly higher costs on licensed operators. The proposed Gaming Bill 2019, designed to replace the 1966 Betting Lotteries and Gaming Act, seeks to cover the online operators across the Kenyan market that may not have otherwise been represented …

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SportPesa faces €120m Kenyan tax showdown

East African betting group SportPesa faces turbulent times in its home market of Kenya, as the Kenyan Revenue Authority (KRA) demands that the company pays back its KSH multi-billion tax arrears. In 2018, the KRA filed a KSH 10.3 billion (€80m) demand against ‘Pevans East Africa‘ the holding company of SportPesa Kenya, stating that the bookmaker had purposely withheld taxes …

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Kenya to introduce tough advertising restrictions protecting public from addiction

Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …

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SportPesa launches ‘Coaches to Count On’ with Arsenal FC

Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …

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SportPesa backs Irish Football by joining FAI responsibility ranks

Kenyan betting group SportPesa has continued its aggressive European marketing expansion after confirming a two-year commercial partnership with the Football Association of Ireland (FAI). Announcing the partnership at the FAI’s AVIVA Stadium in Dublin, SportPesa Marketing lead Shaun Simmonds confirmed that the betting group would fully commit to FAI’s Corporate Social Responsibility Programme. “We are delighted to announce this ground-breaking partnership …

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SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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SportPesa denies €80 million Kenya player winnings tax dispute

Business Daily Africa has reported that the Kenyan Revenue Authority (KRA) has placed a demand for a minimum KSH 10.3 billion (€80m) on market-leading bookmaker SportPesa, attached to backdated taxes spanning a period of three-years. The KRA tax charge has been filed against SportPesa’s private entity ‘Pevans East Africa’, stating that the betting group had withheld taxes that should have …

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SportPesa strengthens Everton links via charity contributions

Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …

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F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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