Tag Archives: SportPesa

AgiproNews Italian View: Decree advertising ban forces ‘reality checks’ on all stakeholders

A new era for Italian industry incumbents begins as the media-wide ban on gambling advertising enters full force from 14 July 2019, exactly one year following the Lega-5Star coalition government publishing its Dignity Decree mandate. The marketing conduct of Italian gambling operators will be monitored by AGCOM, the national communications authority, which has been ordered to enforce the strictest discipline …

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Winning Post – Kenya bringing down the big beasts

Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________    The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …

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‘Grid that Gives’… SportPesa backs Racing Point F1’s cancer care commitment

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …

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Kenyan business community embroiled in KRA betting tax dispute

The Kenyan Revenue Authority (KRA) states that it will not shy away from its tax battle with bookmakers SportPesa and Betin, in a row that could pit multiple Kenyan business stakeholders against licensed betting incumbents. This week, Asha Salim KRA debt enforcement manager demanded to Bob Collymore, CEO of Safaricom, a payment services provider for SportPesa and Betin, pay the …

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Kenya officials to debate introducing new gambling authority

Kenyan legislators have confirmed that they are currently considering new policies which would overhaul current state gambling laws, with plans to impose significantly higher costs on licensed operators. The proposed Gaming Bill 2019, designed to replace the 1966 Betting Lotteries and Gaming Act, seeks to cover the online operators across the Kenyan market that may not have otherwise been represented …

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SportPesa faces €120m Kenyan tax showdown

East African betting group SportPesa faces turbulent times in its home market of Kenya, as the Kenyan Revenue Authority (KRA) demands that the company pays back its KSH multi-billion tax arrears. In 2018, the KRA filed a KSH 10.3 billion (€80m) demand against ‘Pevans East Africa‘ the holding company of SportPesa Kenya, stating that the bookmaker had purposely withheld taxes …

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Kenya to introduce tough advertising restrictions protecting public from addiction

Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …

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SportPesa launches ‘Coaches to Count On’ with Arsenal FC

Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …

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SportPesa backs Irish Football by joining FAI responsibility ranks

Kenyan betting group SportPesa has continued its aggressive European marketing expansion after confirming a two-year commercial partnership with the Football Association of Ireland (FAI). Announcing the partnership at the FAI’s AVIVA Stadium in Dublin, SportPesa Marketing lead Shaun Simmonds confirmed that the betting group would fully commit to FAI’s Corporate Social Responsibility Programme. “We are delighted to announce this ground-breaking partnership …

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SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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