‘Grid that Gives’… SportPesa backs Racing Point F1’s cancer care commitment

Otmar Szafnauer – Racing Point

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’.

The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast Cancer Care’.

Launching Grid that Gives, SportPesa is set to donate £1,000 for every ‘place gained’ by Racing Point drivers Sergio Perez and Lance Stoll, ‘from their starting grid placement to their finishing position’.

For the remaining F1 2019 season, SportPesa has pledged to donate a minimum of £50,000 (uncapped) to Breast Cancer Care, with the bookmaker further detailing that it has set a corporate target of £250,000 for the F1 2020 season.

Speaking to F1 news source, PlanetF1  SportPesa Racing Point Team Principal  Otmar Szafnauer said: “We are proud of the work that has been done through our partnership with Breast Cancer Care, and it’s great to see SportPesa joining our efforts to raise further awareness and funds.

“SportPesa’s idea adds some fun to proceedings and is a wonderful way to combine our performance on track with raising money for such an important cause.

Entering 2019, SportPesa became the first bookmaker to undertake a ‘title sponsorship’ of an F1 team, following the motorsport’s decision to lift restrictions on advertising of betting companies.

Stating its intent on becoming a recognised F1 global partner, SportPesa would secure a multi-year title arrangement with Racing Point, rebranding the outfit to SportPesa Racing Point F1’.

Commenting on developing ‘core values’ with Racing Point,  Mark McGuiness SportPesa stated – “SportPesa is delighted to support Breast Cancer Care and the important work the charity undertakes in the UK,”

“Supporting and investing in the communities in which we operate is one of our core values; breast cancer impacts so many lives, both directly and indirectly, so this is a partnership we all feel very strongly about.”

Check Also

British sports bodies ‘see the benefits’ of vaccine passports

The BBC has reported that a group of elite-level British sporting bodies have backed the …

SportPesa in regulatory limbo as Kenyan Judiciary’s rejects Pevans re-licensing appeal

SportPesa continues to operate without legal certainty in its home market of Kenya, following the …

How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar …