Tag Archives: SportPesa

Winning Post: Hard lessons to be learnt in Kenya

Opening the week, industry strategic consultancy Regulus Partners offers its insight into some of the topics facing the gambling industry over this last week, including SportPesa’s decision to withdraw from Kenya, the closure of Towcester racecourse, and the privatisation of FDJ. Kenya: taxation and regulation – hard lessons from a game over Kenya’s tempestuous few years of gambling ‘reform’ has now apparently …

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Xtremepush: Why real-time messaging is key to maximising revenue from live betting

live betting

Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …

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SportPesa unveils new sporting experiences initiative

SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.  The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse …

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SportPesa blow as Nairobi High Court denies licence renewal

SportPesa has lost its Nairobi High Court appeal in relation to the bookmaker overturning its licence restrictions sanctioned by Kenya’s Betting Control & Licensing Board’s (BCLB) this July. The bookmaker at the forefront of the Kenyan government’s betting industry dispute related to unpaid taxes on player winnings had moved to challenge the BCLB’s decision not to renew its operator licence, …

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Global operators out in force for ‘must-attend’ Betting on Sports 2019

Described as a ‘must-attend’ event for the sports betting market, Betting on Sports 2019 will gather an unrivalled selection of senior decision makers from the world’s leading gambling operators. Many of them feature in the 300-strong line-up of expert speakers who will deliver the in-depth content offering that Betting on Sports is synonymous with, sharing their insights on the opportunities …

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SportPesa sponsorship termination triggers Kenyan football crisis

Kenyan football is involved in the escalating tax dispute between the Uhuru Kenyatta government and the betting industry, after SportPesa – the title sponsor of the Kenyan Premier League (KPL) – confirmed that it has terminated all national sports sponsorships. Closing Friday trading, SportPesa issued a media statement confirming that it would withdraw all sports sponsorships, as it had been ‘subjected to punitive …

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SportPesa tells stakeholders it has no fear in its Kenyan position

Leading Kenyan bookmaker SportPesa has issued a statement to media and its corporate stakeholders underlining that its business will not be ‘shut down’ by Kenya’s current hostile agenda against licensed betting incumbents. A turbulent week saw Kenyan betting grab global business headlines as the Uhuru Kenyatta government instructed a number of national departments to undertake the strictest of enforcements against gambling …

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Kenyan government triggers nightmare scenario for bookmakers

A frantic 24 hours has seen Kenyan betting’s regulatory dispute intensify, as local news sources report that the government has demanded that national telecom operators instruct their users to withdraw all funds from their betting accounts. The strict order has been sanctioned by Liti Wambua, the acting director of the Kenyan Betting Control & Licensing Board (BCLB), who is reported …

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AgiproNews Italian View: Decree advertising ban forces ‘reality checks’ on all stakeholders

A new era for Italian industry incumbents begins as the media-wide ban on gambling advertising enters full force from 14 July 2019, exactly one year following the Lega-5Star coalition government publishing its Dignity Decree mandate. The marketing conduct of Italian gambling operators will be monitored by AGCOM, the national communications authority, which has been ordered to enforce the strictest discipline …

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Winning Post – Kenya bringing down the big beasts

Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________    The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …

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