Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’.

Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa.

The tour saw The Tigers’ first-team visit a number of Kenyan community projects, combatting urban poverty and gender inequalities.

Hull City players and coaching staff would visit Kenyan football counterparts Vapour FC and The Kangemi Patriots, delivering professional coaching to youth players from local communities.

Beyond football activities, Hull City’s medical and sports science staff would put on workshops for the Kenyan football league and students to gain knowledge and understanding of athlete strength and conditioning work.

The tour highlight would see Hull City play Kenyan Premier League champions Gor Mahia, in front of a packed-out Kasarani International Stadium (capacity: 60,000) in Nairobi.

SportPesa has acted as lead sponsor of Hull City since 2016. The success of The Tigers tour of Kenya has seen the sponsorship nominated for ‘Partnership of the Year’ award at the upcoming  2018 Football Business Awards (22 November).

Check Also

Betting on Sports Europe - Digital

Betting on Sports Europe – Digital to provide 2020’s best learning opportunity for industry executives

This week’s Betting on Sports Europe – Digital conference and expo is set to be …

Dwyer and Attenborough warn of Tabcorp’s civic duties as company transitions to a new era

Tabcorp Holdings Group CEO David Attenborough and Executive Chair Paula Dwyer have issued their final …

BGC slams ‘unfair and unnecessary’ betting shop closures

The Betting and Gaming Council (BGC) has urged the Business Secretary Alok Sharma to block …