SportPesa showcases its intensity with ‘Take Every Opportunity’

Kenyan betting group SportPesa has launched its first UK multi-media marketing campaign ‘Take Every Opportunity – #Makeitcount ’ developed under the creative guidance of sports marketing agency Chime Sports London.

Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring to the UK betting scene.

Developing SportPesa’s UK profile, Chime Sports highlights a number of the bookmaker’s sponsorships (Everton FC) and charity initiatives (Kits For Africa), displayed in the campaign’s narrative.

Backing the launch of ‘Take Every Opportunity’ Shaun Simmonds, Head of Marketing for SportPesa said:

“SportPesa is passionate about sport and taking every opportunity. Our brand positioning is at the heart of everything we stand for, whether it’s supporting professional or grassroots clubs, our Kits for Africa initiative, or providing unique global opportunities for African and European clubs to play each other

Check Also

Fair Play… GVC Holdings outlines year of wholesale CSR change

FTSE100 gambling group GVC Holdings has this morning published its 2019 ‘Fair Play – Corporate …

bet365 launches MX property in partnership with TV Azteca

bet365 has launched its Mexican market domain – bet365.mx – in partnership with ‘Ganador Azteca’, the …

Metric

Martin Clarke, Metric Gaming: Leading the counter trend to scale-driven cookie-cutter solutions

Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how …