Tag Archives: SportCaller

SportCaller grows US footprint with Betfred USA Sports deal

Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports. Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up …

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SportCaller drives engagement with Off The Ball quizzes

Sports betting innovation studio SportCaller has agreed to roll out a series of live broadcast quizzes as part of a new partnership with social media sports publisher Off The Ball. The new feature will allow SportCaller to drive audience engagement, as well as introducing a wider demographic to the ‘highly social nature of free-to-play products’. Cillian Barry, MD at SportCaller, …

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SportCaller backs Tote Ten to Follow as Flat season returns

Free-to-play (FTP) sports-game specialist SportCaller has extended its partnership with the UK Tote Group with the return of the Tote Ten to Follow. SportCaller has committed to delivering a suite of new features which is expected to drive reliable engagement throughout the course of the competition, which will run from 16 June to 17 October. Cillian Barry, SportCaller MD, added: …

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SBC Digital Summit: FTP games not a stop-gap until normal service resumes – Cillian Barry

Koerl

Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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SportCaller teams up with Virgin Bet to launch LiveScore6

Free-to-play (FTP) sports-game specialist SportCaller has secured a new partnership with Virgin Bet which will see its latest predictor game LiveScore6 launched exclusively with the operator. The game will give punters the chance to predict scores from six predefined games across the weekend football fixtures, with rewards available via Virgin Bet’s ‘scaled points system’ for each correct prediction. SportCaller MD …

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SportCaller supports Unibet retention with Streakr roll out

Kindred Group subsidiary Unibet has signed a new agreement with free-to-play (FTP) sports-game specialist SportCaller to its marketing capabilities and support retention rates for the operator. Under the terms of the new agreement, SportCaller has rolled out its new game Streakr, which is expected to drive ‘deeper engagement and reliable retention.’ Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, …

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CRM is set for a red-letter day in 2020 with the right FTP solution

SportCaller

SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …

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SportCaller strengthens William Hill alliance with Golden Race

Ahead of this year’s Cheltenham Festival, free-to-play (FTP) sports-game specialist SportCaller has extended its alliance with William Hill to launch its new Golden Race. The launch of the new game is intended to enhance player-engagement with the bookmaker’s audience. Players can compete for a jackpot prize of up to £1m by trying to predict the outcome of a given number of runners …

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SportCaller partners with FanDuel to boost US presence

U.S. Operator FanDuel, has partnered up with free-to-play (FTP) sports-game provider SportCaller, to offer a series of marquee games, starting with its NCAA March Madness basketball. As part of the new collaboration, the FTP specialist will roll out a number of games out across its light-to-deploy platform, which will include a number of major American sports. Lorcan Kelly, VP of …

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