Leicester City’s decision to appoint ex-Manchester City assistant manager Enzo Maresca as their new boss is causing major excitement among football bettors, but data released by bet365 shows that there is also huge support for fellow relegated clubs Leeds United and Southampton in the Championship title race. The three teams that crashed out of the Premier League head the bookmaker’s …
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With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …
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Southampton FC has announced it is moving forward with Turfcoach and Atom Stars, which won the top prize in the club’s Future of Football programme, an initiative coordinated with betting partner Yolo Group. Southampton Football Club, along with Sport Republic and Yolo Group, kicked off The Future of Football challenge with 10 web3 and sport tech startups in March of …
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Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months. The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat. …
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Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project. The sports betting and gaming tech developer has reiterated its commitment to following …
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Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
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Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …
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Tim Heath recently stepped down as CEO of the Coingaming Group to focus on its fast-growing venture capital (VC) fund. He explains how Christmas musings brought lift off for the group and how its VC fund opens doors for Bitcasino.io and Sportsbet.io, before discussing his “new baby” and first of its kind for the industry – the Bombay Club. You …
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The England and Wales Cricket Board (ECB) forwarded proposals for a new 100-ball cricket format last week, which it is fair to say had received very mixed reactions worldwide. Encapsulating fifteen traditional six-ball overs and a final ten-ball over, meaning it will be twenty deliveries shorter than the ever growing Twenty20 (T20) format, plans would see an eight team city …
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Liverpool and Manchester City served up a thriller in the latest wave of Premier League fixtures, a round which has seen Constantinos Pinillos strengthen his place at the summit of the SBC League of Legends. The trader at Greek firm OPAP, who rose to top spot during the hectic Christmas period, thundered along to 92 points in gameweek 23, with …
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