English Premier League football club Southampton FC has announced Asian-focused online bookmaker TLCBET as its official Asia Betting Partner.
The deal begins immediately and will further cover the next two English football seasons. TLCBET will additionally hold the title of Global Casino partner for Southampton FC.
We are proud to be supporting Southampton as their official Asia betting partner and official global casino partner,” said Mike Chong, brand director for TLCBET. “The Saints have a massive fanbase in Asia and we are excited to be working with them.”
TLCBET has prior experience marketing within English football, having formed an Asian-focused betting partnership with Middlesbrough FC in 2016 and having been shirt sponsor of West Bromwich Albion for the Premier League 2015/16 season.
David Thomas, Commercial Director at Southampton, added: “We’re looking forward to working closely with them [TLCBET] through the coming seasons to further enhance our growing reputations across Asia.”