Soft2Bet has named Ryan Collinge as the iGaming solutions provider’s new Executive Vice President of Group Business Development and Strategic Partnerships.
Collinge boasts an expansive career in the private equity-backed start-up sector and multinational gaming groups. His expertise includes leadership of global sales, commercial strategies and business development.
He’s also taken lead in various iGaming content production projects, product advancements and studio management, alongside managing international accounts and revenue portfolios for major gaming companies.
In addition, he brings value with established senior-level relationships with operators, suppliers, inventors, and strategic partners.
In his new role, Collinge will leverage all of this experience to play an instrumental role in identifying Soft2Bet’s client needs and further optimise the solutions that the company can offer, strengthening the relationships with Tier-1 operators and entertainment brands.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Collinge’s arrival comes at an intensive period for betting and gaming providers right in the middle of the biggest global football tournament to date, the 2026 FIFA World Cup.
In fact, Soft2Bet recently rolled out its latest football-themed innovation through its MEGA Shoot gamification engine, which it launched across multiple brands active in a number of international jurisdictions such as Denmark, Greece, Mexico, Ontario, Romania, and New Jersey.
