Sky Sports has enhanced its American football content after securing a new five-year partnership with the NFL.
Under the agreement, the broadcaster will launch Sky Sports NFL, a dedicated channel to the competition, which will provide a minimum of five live games each week of the campaign.
Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe, commented: “We are proud of our quarter-century partnership with the NFL and are hugely excited about launching a dedicated channel which will be a first for the NFL with an international broadcaster. Sky Sports NFL will allow us to take our customers even closer to the sport.
“Sky Sports has shown live NFL since 1995 and played a big role in growing the sport in the UK & Ireland over the last 25 years.
“Now, as part of Comcast, we are excited about taking our partnership to a whole new level. Our viewers are passionate sports fans and we look forward to capturing the drama of the NFL for another five years.”
The channel will officially launch on 3 September, seven days before the NFL 2020 season commences on 10 September.
It will include broadcasts of the regular season, play-offs and Super Bowl LV as the channel plans to become ‘the round-the-clock home of the NFL on television in the UK and Republic of Ireland’.
NFL Commissioner Roger Goodell added: “Sky Sports has been a fantastic broadcast partner for a quarter of a century. This new five-year agreement and the launch of a dedicated Sky Sports NFL channel will undoubtedly continue our rapid growth in the UK and Ireland. We are excited that our expanded partnership with Sky will provide even more NFL content to our millions of UK and Irish fans.”
The channel will also feature a variety of new and existing content such as NFL RedZone, brand new weekly shows and NFL Network programming. Additionally, NFL will gain increased coverage across all of Sky Sports’ news, digital and social platforms.