Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …
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BT Sport’s Delia Bushell has said that the broadcaster would be willing to partner with any interested bookmaker wanting to offer interactive betting to viewers. Speaking at yesterday’s launch of the new BT Sport channels, Bushell revealed that the firm had not made any firm plans for offering gambling, but was prepared to look into the possibilities. Bushell, managing director …
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The English Premier League will have no title sponsorship from season 2016/2017. Premier League governance decided to no longer seek for a title sponsor for its competition and present itself as a ‘clean brand. The move reflects the organisation desire to mirror major US pro-leagues’ the NBA, MLB, NHL and NFL. The Premier League confirmed that it would not renew …
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Broadcaster Sarah Stirk has signed up with leading online sportsbook Betway as a golf ambassador for the rest of 2015. Stirk has years of experience covering golf for major organisations like Setanta, the BBC and currently Sky Sports. She will provide Betway with exclusive written and video content around the sport’s four majors. With access to the game’s top players, …
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Financial auditing and consulting firm Deloitte have revealed a pre-tax profit of £190 million for English Premier League (EPL) football clubs in 2013-14, marking its first collective profit in fifteen years. New cost control measures and refined corporate strategies have been highlighted as the drivers for the earnings boost by Deloitte. The combined £190 million earnings are four times higher …
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Amidst all the negative attention since the announcement of the new £5.1bn Premier League TV rights deal, we analyse how, despite extensive criticism, it could prove to be a positive occurrence for the beautiful game in the UK. The most immediate potentially positive consequences were discussed in an article featured earlier this month; that of clubs lowering ticket prices for …
Read More »Back in October we featured a story making predictions concerning the then forthcoming TV rights battle for the Premier League, as well as its history and its comparison with other leagues worldwide. Big numbers were being thrown around, and expert estimations were around the £4bn mark. Last week, it was revealed that the finalised figure for the new deal is …
Read More »In six months time the greatest, and most lucrative, TV rights battle will begin as various parties vie for the right to broadcast matches from the golden goose that is the Premier League. The current deal runs until the 2015-16 season, and when the auctions begin early next year firms will bid for various packages featuring three year contracts. These …
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Sky Sports Digital Media (SSDM) is now a distributor of official British horseracing Pre-Race Data (PRD), joining Press Association, SIS and Timeform as partners with the Racecourse Data Company (RDC). RDC – a joint venture with 57 racecourses set up to licence and control PRD – has licensed SSDM to use the data, which is generated by Weatherbys and is …
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