Tag Archives: Sky Sports Racing

William Hill to sponsor Sky Sports News for 2021/22 football season

SBC News William Hill to sponsor Sky Sports News for 2021/22 football season

William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season.  The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …

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EFL gains greater FTA exposure via ITV highlights deal

SBC News EFL gains greater FTA exposure via ITV highlights deal

The English Football League (EFL) has entered into an agreement with ITV, granting the free-to-air (FTA) network the broadcasting rights to its highlights clips.  Under the terms of the two-season partnership, ITV will show highlights from the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, League Cup and EFL Trophy. A round-up of daily EFL highlights will …

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ITV Racing to broadcast ARC’s Racing League

SBC News ITV Racing to broadcast ARC's Racing League

Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League will commence on 4 August …

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MansionBet and Coral join Betway as ARC All Weather Championship partners

BetBright - Copyright: gabe123 / 123RF Stock Photo

The Arena Racing Company (ARC) has made a number of changes to the format of the All-Weather Championship, including adding MansionBet and Coral to its portfolio of partners. In preparation for the ninth season of the championship, the two operators will join longstanding partner Betway as sponsors of races throughout the campaign. Coral will sponsor the Fillies & Mares and …

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TPD to showcase racing live graphics at £4m QIPCO British Champions Day

SBC News TPD to showcase racing live graphics at £4m QIPCO British Champions Day

Total Performance Data (TPD) will trial its in-running graphics on-course visualisation solution at this Saturday’s ‘QIPCO British Champions Day’ hosted at Ascot (16 October).  Spectators of European racing’s most valuable raceday will be amongst the first to see TPD’s in-running graphics visualisation, which follows successful trials by Sky Sports Racing during its broadcast of the William Hill Racing League. The …

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Sky Sports Racing unveils ‘stellar’ line-up ahead of Racing League launch

SBC News Sky Sports Racing unveils ‘stellar’ line-up ahead of Racing League launch

Sky Sports Racing’s coverage of the upcoming inaugural Racing League will be fronted by  a ‘stellar’ line-up of on-screen talent. An anchor team of Alex Hammond, Josh Apiafi and Leonna Mayor will be joined by special guest presenters to provide ‘unique insight’ including David Lloyd, Michael Holding and Rosie Tapner. The brand new Racing League – which will be broadcast …

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Sky Sports and TRP align with Newbury Racecourse in rights deal

SBC News Sky Sports and TRP align with Newbury Racecourse in rights deal

Sky Sports Racing and The Racing Partnership (TRP) have secured a ‘significant’ agreement with Newbury Racecourse. Under the terms of the five-year partnership , all of Newbury’s 29 annual race meetings will be broadcast on Sky Sports Racing, adding a portfolio of prominent fixtures across both Flat and Jump to the broadcaster’s schedule from January 2024. Among those are the …

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Sky Sports Racing backs BHA’s ‘Step on Track’ careers programme 

SBC News Sky Sports Racing backs BHA's ‘Step on Track’ careers programme 

The British Horseracing Authority (BHA) has partnered with Sky Sports Racing to launch its new ‘Step on Track’ education and careers programme.  Targeting 16-to-19-year-olds over the course of half-term (26-30 October), Sky Sports Racing will host a series of Zoom sessions involving prominent racing figures discussing their careers, education and personal journeys within horseracing. ‘Step on Track’ is the newest …

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