Tag Archives: Sky Betting and Gaming

Andy Wright – Sky Bet – The increasing influence of player props

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Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …

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Lewis Hamilton favourite as Formula One explodes into action

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The Formula One curtain raiser gets underway this weekend, with Melbourne once again playing host as the razzmatazz rolls back into town. Australia welcomes the glitz and glamour, to open a season which sees Lewis Hamilton aim to become back to back World Champion for the second time in his career. The enigmatic Englishman, Britain’s most successful driver, is favourite …

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Mind-Future enhances World Cup experience for punters

In anticipation of the 2018 FIFA World Cup in Russia, which is set to be the biggest betting event of all time, Barcelona-based Mind-Future Sports will be giving punters the chance to experience the tournament on giant screens set up across Europe and in Moscow. Having previously promoted clients at events such as the Brazil World Cup 2014, Summer and …

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Winning Post – Opportunity for US sportsbetting begins to emerge

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. US: sportsbetting regulation – slam dunk or airball? The nature of any US sportsbetting opportunity ‘post PASPA’ is now starting to take shape, with a number of states …

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Guten Tag… Sky Bet Deutschland goes live

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Sky Betting and Gaming (SB&G) has continued its expansion into European markets, with the announcement that its German sports betting platform is now live. This marks the second venture onto the continent for the UK’s most popular online gambling company, following the debut of its Italian product in 2016. That move, marking its first venture outside of the UK market, …

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Strongest ever speaker lineup for next week’s Betting on Sports

Speaker lineup

There’s just one week left to secure your ticket to Betting on Sports 2017 (12-15 September), an event stocked with the strongest lineup of speakers the sports betting industry has ever seen. Next week Olympia Conference Centre will open its doors to more than 1,200 high-level delegates, including representatives of more than 120 operators, 80 high-level affiliates and hundreds of …

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Sports betting industry’s ‘most comprehensive agenda’ at Betting on Sports

BOS Agenda

SBC Events has launched what it believes is the most comprehensive conference agenda the sports betting industry has ever seen for Betting on Sports 2017 (12-15 September). Featuring 42 sessions across Wednesday 13 and Thursday 14 September, #boscon2017 will present over 150 experts from both the betting and sporting arenas, spanning three conference rooms at the Olympia Conference Centre in …

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Sky Betting & Gaming renews long-standing Playtech partnership

Playtech & Sky Bet

Sky Betting & Gaming has renewed its partnership with Playtech by agreeing a multi-product deal which extends across Playtech’s dedicated Live Casino environment. The long-standing partnership has facilitated year-on-year growth within gaming, live and bingo verticals at Sky Bet, who recently picked up an inaugural award recognising marketing excellence and innovation across the Playtech Casino network of global licensees. For example, …

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Sky Betting and Gaming invests £3 million in Data Tribe boost

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Sky Betting and Gaming has demonstrated its emphasis on the innovative use of data by investing £3 million in 34 new roles within its Leeds-based Data Tribe. The company will appoint a new Head of Data, Head of Tech, Head of Marketing Tech, two Group Platform managers, two Marketing Technology Product Owners, four technologist roles, 10 Customer Relationship Management roles …

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Sky Bet nets three-year deal with Yorkshire County Cricket Club

Yorkshire CCC & Sky Bet

Leeds-based operator Sky Bet has signed a three-year deal to become an Official Betting & Gaming Partner for Yorkshire Country Cricket Club (CCC). The deal is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the club’s supporter base and stakeholders. Sky Bet, which holds a 4/5 performance rating on …

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