Lottomatica SPA has elevated its full-year 2024 corporate guidance to an EBITDA range of €700m to €730m following ‘all-time-high’ results achieved during H1 trading. The Borsa Milan gambling group backs its growth momentum, which will be accelerated by the integration of SKS365 betting assets, to become Italy’s outright market leader in gambling. H1 accounts saw Lottomatica generate group wagers of …
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Lottomatica completes €640m buyout of SKS365
Lottomatica SPA has completed its €640m acquisition of SKS365 to become Italy’s largest omnichannel gambling group. Initiated in November 2023, Lottomatica agreed to terms with Malta365 Holdings to acquire all Italian properties and assets of SKS365. Striking a €640m deal, Lottomatica will take ownership of SKS365’s 1,000 betting shops and points operating across Italian provinces. Boosting its retail presence, Lottomatica …
Read More »Italy approves Reorganisation Decree for Online Gambling
Italy will undertake a sweeping reform of its online gambling laws in 2024, as the government approved the ‘Reorganisation Decree‘ mandate needed to settle long-standing industry conflicts. On Tuesday, the government declared that it had approved the terms of the Reorganisation Decree, as proposed by the Ministry of the Economy and Finance (MEF). The Decree will see Italian gambling undertake …
Read More »Lottomatica plans €500m notes sale to fund SKS365 takeover
Lottomatica Group has informed investors that it plans to issue €500m in debt notes to fund its agreed acquisition of SKS365 Malta Holdings for €640m. Struck on 2 November, the deal sees Lottomatica become Italian gambling’s largest omnichannel group, in which the company will absorb the 1000+ betting points of PlanetWin365 and 120 arcade venues of PlanetPay365—the flagship brands of …
Read More »SKS365 takes ‘urgent’ environmental action with PlanetGreen365 program
SKS365 has announced that a corporate forest of 1,000 trees has been planted as part of the PlanetGreen365 corporate sustainability program. This is the first initiative that the Italian market operator has completed in its plan to promote environmental sustainability and support rural communities in different parts of the world. The trees were planted across Latin America, Africa and Asia. …
Read More »The vitality of adding value: Keeping operator brands in front of the customer
Given the high profile attention that unexpected player transfer stories gained in international media, it could be taken as a guarantee that these movements would also influence bettor behaviour. Alexander Martin, CEO of SKS365, observed at the SBC Summit Barcelona that when Cristiano Ronaldo moved to Juventus in 2018, a large number of Italian fans began to bet on the …
Read More »SKS365 ‘In The Game’ in Italy as Planetwin365 Rome flagship store launched
SKS365 has enhanced its operations in the Italian retail betting market, celebrating the opening of its flagship Planetwin365 high-street store in Rome. The pan-European betting and gaming company, headquartered in Malta, has adopted an operational concept for its 1,000 shop Planetwin365 retail network, ‘In The Game’, which places a heavy emphasis on the customer experience. SKS365 is targeting an omnichannel …
Read More »SKS365 steps up Planetwin365’s ‘phygital’ journey with Net4Media
SKS365 has partnered with Net4Media – a betting and gaming technology solutions provider – to enhance the digitalisation and personalisation of its betting shops’ gaming experience.. Bucharest-based Net4Media will now support SKS3365’s management of the latter’s 1,000 Planetwin365 shops in Italy through the release of digital content for the retail network from a single centralised platform. In detail, each Planetwin365 …
Read More »SKS365 renews Sportradar deal for enriched Planetwin365 content
International betting operator SKS365 has extended its long-running agreement with Sportradar, centred around live streaming various global sports tournaments. The agreement will deliver content to SKS’ Planetwin365 streaming service, covering competitions such as the Bundesliga, NBA, Champions League qualifiers, the Copa del Rey, Copa Libertadores and Italy’s Serie C. This will include 8,000 football fixtures, 20,000 live International Tennis Federation …
Read More »Planetwin365 boosts new brand via enhanced S.S. Lazio deal
Planetwin365 has announced an enhanced sponsorship agreement of the Lazio women’s football team. The SKS365-owned brand will have its logo inserted both in the S.S. Lazio’s training ground and in the Mirko Fersini stadium, for the 2022/2 season. Notably, signage of the operator’s latest platform, Planetwin365.news, will now be appearing on the sides of the Olympic Stadium during the men’s …
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