SKS365 has partnered with Net4Media – a betting and gaming technology solutions provider – to enhance the digitalisation and personalisation of its betting shops’ gaming experience..
Bucharest-based Net4Media will now support SKS3365’s management of the latter’s 1,000 Planetwin365 shops in Italy through the release of digital content for the retail network from a single centralised platform.
In detail, each Planetwin365 shop will be able to offer its customers a series of customised content such as banners, promotional videos, live broadcasts, live odds and HD virtual games from any provider.
The pair have outlined how this marks a significant step forward in the digitisation process of SKS365’s network.
Luca Grisci, Senior Director Commercial Retail at SKS365, commented: “The partnership with Net4Media makes us particularly proud and represents a very important step towards the shop of the future, in which the customer takes centre stage.
“Offering a cutting-edge and more engaging gaming experience also in the offline channel is the key to remaining competitive in the market, and we have no doubt that this agreement will make the fruition more interactive and digitised, ushering in a new era of retail entertainment.
“We are convinced of the potential that Net4Media’s technology platform offers us, and we look forward to using it to provide our customers with targeted and constantly updated content that can meet their needs.”
Furthermore, Net4Media’s content automation and flexibility aims to enhance the user gaming experience in Planetwin365 shops, creating a ‘phygital environment’ where digital content that goes along with traditional offline entertainment can be diversified and enriched according to users’ gaming habits and preferences, the group explained.
“Getting into a partnership with SKS365, one of the leaders of the very competitive Italian market, honours us, but also comes as a confirmation of the technological level reached by our complex platform,” added Liviu Popovici, Partner and Commercial Director at Net4Media.
“The signing of the agreement with SKS365 has behind it months of testing and personalisation of Net4Media products to meet the most demanding expectations of SKS365 specialists.
“It was a laborious process of identifying and monetising the synergies between the best betting experiences and the highest technological standards that also unveiled the attention SKS365 pays to its customers and which very much helped us to further improve our platform.”