Tag Archives: Shaun Simmonds

SportPesa backs Irish Football by joining FAI responsibility ranks

Kenyan betting group SportPesa has continued its aggressive European marketing expansion after confirming a two-year commercial partnership with the Football Association of Ireland (FAI). Announcing the partnership at the FAI’s AVIVA Stadium in Dublin, SportPesa Marketing lead Shaun Simmonds confirmed that the betting group would fully commit to FAI’s Corporate Social Responsibility Programme. “We are delighted to announce this ground-breaking partnership …

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SportPesa showcases its intensity with ‘Take Every Opportunity’

Kenyan betting group SportPesa has launched its first UK multi-media marketing campaign ‘Take Every Opportunity – #Makeitcount ’ developed under the creative guidance of sports marketing agency Chime Sports London. Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring …

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In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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SportPesa teams with Microgame ahead of Italian expansion

SportPesa has teamed up with Italian online gaming solutions provider Microgame, ahead of the brand’s expansion into the Italian market. After acquiring a majority shareholding in RCS Gaming earlier in 2017, SportPesa will team up with Microgame to deliver an online sportsbook and casino, as well as online Poker, Virtual Games, Table Games and Bingo products. The Italian-facing products will …

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SportPesa’s Shaun Simmonds – Using sporting partnerships to expand into new markets

The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

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Shaun Simmonds – why gamification will rule at Russia 2018

Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …

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Betting on Sports puts operators and affiliates on the road to Russia 2018

Russia #boscon2017

The ‘Sport in Focus’ track at Betting on Sports (12-15 September) will culminate in a session dedicated to next year’s FIFA World Cup, as more than 120 operators and 80 high-level affiliates at #boscon2017 get on ‘The Road to Russia’. AC Milan Commercial Director Jaap Kalma will be joined by an industry quartet tasked with educating over 1,200 delegates at …

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Everton FC signs biggest commercial partnership with SportPesa

Everton - Copyright: moovstock / 123RF Stock Photo

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …

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Shaun Simmonds – Marathonbet – BOFCON Speaker

Throughout the month of March, we will be announcing a new Betting on Football Conference (#BOFCON) speaker every day. Shaun Simmonds has been in the sports betting industry for 4 years having started out as a freelance sportswriter and staff copywriter for Panbet. He is currently Head of Sponsorship for Marathonbet and will be returning to Betting on Football for the third time, …

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BOF Blog – Getting Active! How to maximise football partnerships and sponsorship

Having heard in session 1 of BOF, that cash in hand marketing attitudes are no longer valuable. Morning Session 2 looks at how to maximise coverage and attach effective measurements on betting sponsorship/partnerships. A panel consisting of industry marketing and sponsorship insiders, sets out how to plan and execute effective partnership values that can garner global brand reach. Session Panel …

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