Scientific Games (SG) is looking to build a strong bedrock for global expansion in the wake of its takeover by Brookfield Business Partners, the firm has detailed. Specifically, SG is examining how it can invest in its business across both Europe and North America, making major changes to its senior leadership teams to enhance this strategy. This has seen Amy …
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Scientific Games Corporation has expanded instant game production technology by 20% at its UK production facility in Leeds, adding an estimated 175 employees to its workforce there. The Leeds plant is one of five global instant games production centres serving the worldwide lottery industry with products representing 70% of global retail sales. It currently supplies the UK National Lottery and 50 lotteries in …
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Scientific Games has signed an agreement to acquire instant games studio Sideplay Entertainment, bolstering its games content and advancing the development of its iLottery platform. The Nasdaq technology group chose not to disclose financial terms of its agreement, in which it will acquire Sideplay’s full suite of +270 instant win games, boosting its services for the digital lotteries market. Sideplay …
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The Jockey Club is reportedly considering expanding the Cheltenham Festival to include a fifth day by 2023, as the organisation looks to ‘explore every option’ to improve both the event and the sport of horse racing, according to The Telegraph. Should the Festival be expanded, it will join Ireland’s Punchestown Festival and the recently concluded Royal Ascot event, the latter …
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The Global Lottery Monitoring System (GLMS) has released its report for Q1 2021, identifying Europe as the continent most responsible for suspicious betting alerts. A total of 23 alerts were reported to GLMS’ international sporting partners, of which four were sent to FIFA, seven to UEFA, three to the TIU, two to ESIC and two to the IOC. The remaining …
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Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …
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Last week’s Cheltenham Festival recorded a huge uptake in the number of viewers streaming the event, with the Racecourse Media Group (RMG) reporting the highest figure in British and Irish horse racing history. Utilising the services of real-time streaming technology platform Phenix, RMG secured up to 500,000 streams on individual races, representing a year-on-year growth rate of 60% across the …
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Scientific Games (SG) plans to bring the raceday experience to slot players through the launch of its new sports-themed slot, Rainbow Riches Race Day. The slot, which will be made available to UK players exclusively through Gamesys, is inspired by the traditional horse racing arcade machines. With a traditional race format featured above the reels, players are required to collect …
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AretoNet has become the latest company to make its service available via Scientific Games’ OpenArena, formerly OpenMarket. Through this new partnership, SG’s partners will gain access to AretoNet’s full suite of real-time data analytics, business intelligence, segmentation and marketing automation features. “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into …
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Scientific Games (SG) has agreed to distribute video virtual sports and instant win products from Highlight Games via its OpenArena platform. Through the agreement, games including NBA Last 60, NBA Winning Hoops, IIHF World Championships Ice Hockey as well as English, Italian variants of Highlight Games’ Soccerbet product will be made available to SG’s network of clients. “Scientific Games prides …
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