Scientific Games adds Inspired Entertainment to partnership programme

B2B gaming service provider Inspired Entertainment has signed a partnership with Scientific Games to become a part of its global lottery programme. 

The SG Content Hub Partner Program is a content delivery platform that is utilised by the lottery industry. Inspired will now be able to expand the platform’s offering by adding its proprietary Virtual Sports portfolio. 

This includes a diverse range of Virtual Sports products designed to simulate real sports betting experiences, with each event lasting 60 seconds while all players watch and wager. 

Brooks Pierce, President and CEO of Inspired, said: “We are thrilled to integrate our unique Virtual Sports Lottery games into the SG Content Hub Partner Program, which will provide us with exceptional opportunities to showcase our content to numerous lottery operators worldwide.

“We believe this collaboration will yield numerous benefits for all stakeholders, especially our lottery partners who support various good causes.”

Steve Hickson, VP of Digital Games for Scientific Games, added: “We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship. Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”