SBC News Voice of the Sports Betting Industry
Scientific Games (SG) plans to bring the raceday experience to slot players through the launch of its new sports-themed slot, Rainbow Riches Race Day.
The slot, which will be made available to UK players exclusively through Gamesys, is inspired by the traditional horse racing arcade machines.
With a traditional race format featured above the reels, players are required to collect horses to advance along the racetrack and the first to cross the winning post awards the associated prize.
“Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level,” explained Rob Procter, Content Specialist Director, Digital at Scientific Games.
“Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love. We believe Rainbow Riches Race Day will appeal to a wide audience and prove to be a huge hit with players.”
Featuring ‘numerous ways of winning’ and the ‘cascading wins’ mechanic, SG noted that responsible gambling features will also feature heavily within the release.
The launch comes ahead of some of the UK’s most popular horse racing meetings, such as Cheltenham Festival, Royal Ascot and the Grand National.
Several tier one sportsbook customers of Scientific Games have already committed to marketing campaigns that incorporate the raceday inspired release from the Company’s Rainbow Riches series.
Simon Mizzi, Marketing Director at Gamesys, added: “We’re pleased to be working closely with Scientific Games again to extend our range of Rainbow Riches titles with this exclusive deal.
“Rainbow Riches Race Day is an exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.”
