Hollywoodbets has been announced as the new title sponsor of South African Rugby Union team, The Sharks. The pair have grown the collaboration – which originally started in 2019 – into a title partnership, in addition to stadium naming rights of the Hollywoodbets Kings Park. Devin Heffer, Brand and Communications Manager for Hollywoodbets, said: “Being a Durban-born and based company, …
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Betclic Group has continued its home-market sponsorship drive after announcing that it will serve as the official sportsbook partner of French rugby union’s Top 14 league. Yesterday, France’s National Rugby League (LNR), the governing body of the Top 14, announced that Betclic had secured a three-season arrangement to serve as the league’s principal sports betting partner. The agreement will see …
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The Gallagher Premiership, England’s top division of professional rugby union, has postponed matches by two weeks following a similar decision by its European counterparts. The league had been given the go-ahead by the UK government, as it is counted as ‘elite sports’ and therefore excluded from the prohibition of sporting activities as part of the country’s latest lockdown. However, as …
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Ex-Wasps CEO David Armstrong has been appointed as the new Chief Executive for the Racecourse Association (RCA), bringing with him a wealth of expertise from across the sporting world. Armstrong is set to take up the position full-time as of 11 March. He joins the RCA after a three year tenure as Group CEO of Rugby Union team, Wasps. During …
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England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas. The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit. Through the extension, LeoVegas states that it is “continuing its …
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Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …
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Stockholm-listed online gambling firm Kindred Group Plc has strengthened its sports integrity initiatives confirming that it has joined the Sports Betting Intelligence Forum (SBIF) and further signed a memorandum-of-understanding with the Rugby Football Union (RFU). Updating the market, Kindred will work with the SBIF becoming a betting industry stakeholder in developing initiatives to ‘protect sports and prevent sports corruption’. Established in …
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It’s being billed as the “battle of the English sporting giants,” as leading players from Football and Rugby Union go head to head. Manchester City and Saracens are set to compete in the ‘Overcome the Odds’ series, which has been created by Betsafe, who sponsor both of the sides. Taking part for the runaway Premier League leaders are Sergio Aguero, …
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MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …
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A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …
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