Tag Archives: rugby union

David Armstrong appointed as new Racecourse Association Chief Executive

Ex-Wasps CEO David Armstrong has been appointed as the new Chief Executive for the Racecourse Association (RCA), bringing with him a wealth of expertise from across the sporting world. Armstrong is set to take up the position full-time as of 11 March. He joins the RCA after a three year tenure as Group CEO of Rugby Union team, Wasps. During …

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LeoVegas extends Leicester Tigers sponsorship agreement

LeoVegas & Leicester Tigers

England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas. The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit. Through the extension, LeoVegas states that it is “continuing its …

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In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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Kindred Group steps up fight against corruption in UK sports

Stockholm-listed online gambling firm Kindred Group Plc has strengthened its sports integrity initiatives confirming that it has joined the Sports Betting Intelligence Forum (SBIF) and further signed a memorandum-of-understanding with the Rugby Football Union (RFU). Updating the market, Kindred will work with the SBIF becoming a betting industry stakeholder in developing initiatives to ‘protect sports and prevent sports corruption’. Established in …

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Betsafe unveils Manchester City versus Saracens challenges

Copyright: moovstock / 123RF Stock Photo

It’s being billed as the “battle of the English sporting giants,” as leading players from Football and Rugby Union go head to head. Manchester City and Saracens are set to compete in the ‘Overcome the Odds’ series, which has been created by Betsafe, who sponsor both of the sides. Taking part for the runaway Premier League leaders are Sergio Aguero, …

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MintBet launches affiliate programme

MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …

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Sports stars help launch Betsafe’s Walk of Adversity

Copyright: melnyk58 / 123RF Stock Photo

A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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Education process needed to drive increased Rugby Union betting


All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …

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Tracey Crouch – UK on track to become World Leader in sports Governance & Transparency


UK Sports Minister Tracey Crouch has praised national sports bodies for responding positively and ‘working to become compliant’ with the new ‘Code for Sports Governance’ which will be introduced by the end of October. Part of the government’s ‘Sporting Future’ mandate/code presented in December 2015, the UK seeks to become the world leader in sports governance and transparency. The code’s …

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Coral reveals Six Nations backing for Jones’ England

An eagerly awaited Six Nations kicks off tomorrow in Paris, as Europe’s finest look to move past collective Rugby World Cup disappointment. Despite becoming the first host nation to fail at the group stage, Coral have confirmed that many punters are backing England to come good under Eddie Jones and restore some pride in the Red Rose. John Hill, a …

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