SBC News Voice of the Sports Betting Industry
England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas.
The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit.
Through the extension, LeoVegas states that it is “continuing its aim of committing to rugby in an increasingly saturated sportsbook market,” with the partnership also establishing the operator as the Tigers official betting partner.
LeoVegas is to see its logo emblazoned on the rear of the club’s shorts, as well as sponsoring the Leicester Tigers App and securing advertising space around the perimeter of its home ground.
Andrea Pinchen, Leicester Tigers Commercial Director, said: “To announce our deal extension with LeoVegas is a great positive for the club, and demonstrates just how powerful a brand [the] Tigers continue to be.
“LeoVegas are an exciting and innovative partner and their support with products, such as the Tigers App, are of real value to the club and indeed our supporters.”
Furthermore, LeoVegas is to also offer fans exclusive odds and special markets for Tigers fixtures as well as matchday tickets and hospitality.
Tom Jacobs, United Kingdom & Republic of Ireland Sports Marketing Manager at LeoVegas, added: “We’re thrilled to extend our partnership with Leicester Tigers – one of the largest clubs in world rugby.
“With back-to-back European Cups to the club’s name and more league title triumphs than any other team in the record books, we’re looking forward to supporting the club with their ambitions over the coming seasons.
“At LeoVegas, we’re continually looking for new ways to ensure our customers have an enjoyable and rewarding experience. By expanding our sponsorship’s, we hope to bring that to life for rugby betters and beyond.”
