Marking the return of racing, Horse Racing Ireland (HRI) has secured a new broadcast agreement with Raidió Teilifís Éireann (RTÉ) to boost the coverage of the sport. As part of the agreement, RTÉ confirmed that it will be launching a series of new one-hour evening programmes on Fridays, Saturdays and Sundays in June and early July. Coverage will be presented …
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Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …
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Paddy Power marketing has continued to diversify its media coverage after confirming the launch of its first podcast ‘From the Horse’s Mouth’ dedicated to the sport of racing. Launched today, the Irish bookmaker’s foray into podcasting has been developed by new marketing division ‘Paddy Power Media’ – an umbrella unit which seeks to maintain Paddy Power’s mass-market profile across multiple …
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The bookmakers suffered a bad start to this year’s Cheltenham Festival, despite the early failure of Getabird and a surprisingly off-colour showing from the much-vaunted Apples Jade. Ridden by Ruby Walsh, Getabird was nowhere to be seen in the closing stages of the Sky Bet Supreme Novices’ Hurdle, as Summerville Boy came from behind to take victory from Kalashnikov. Stephen …
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The bookies may have enjoyed the upper hand across the first two days at Cheltenham, but the punters struck back thanks to an incredible Ruby Walsh and Willie Mullins quadruple on day three. After heading into the day without a victory, the famous horse racing duo made a quick start by prevailing in the JLT Novices’ Chase on Yorkhill (6/4), …
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LeoVegas confirmed that its first Cheltenham had “exceeded all expectations”, after watching 2/9 favourite Douvan come 7th in the Champion Chase on a triumphant day for the bookmakers. Less than a year after launching in time for Euro 2016, the Swedish-based mobile gaming specialists acknowledged that whilst a hit could be around the corner, Ruby Walsh’s disappointing start to the …
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Racing Post’s charity campaign was launched on Friday afternoon with the unveiling of a giant saddle cloth at Cheltenham racecourse. The campaign titled #SupportOurJockeys is promoting the causes of the Injured Jockeys Fund (IJF) and Irish Injured Jockeys (IIJ). Ruby Walsh, Chairman of the Irish Injured Jockeys Fund Ltd and winner of last year’s Racing Post Arkle on Un De …
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Preparing for a new UK racing season, William Hill has issued an early warning predicting the domination of Willie Mullins and his champion jockey Ruby Walsh at the 2016 Cheltenham Festival. The bookmaker predicts that the ‘Mullins/Walsh juggernaut’ will once again takeover Cheltenham this March, pricing Mullins at 1-5 to be ‘Festival Top Trainer’ at with Ruby Walsh 4-11 to …
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Ahead of this week’s Aintree Grand National (9-11 April), Paddy Power has launched a set of viral videos featuring legendary jockey Ruby Walsh. The viral videos follow Ruby Walsh as he prepares to ride the Grand National. Walsh who comes fresh from winning four Cheltenham Festival races last month, Walsh will be riding Ballycasey who the majority of bookmakers have …
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The 2015 Cheltenham Festival posted four days of consecutive record breaking attendance, with racing crowds of +68,000 gathering daily at Cheltenham Racecourse. The success and drama of this year’s Cheltenham Festival has placed the event firmly on the British sporting calendar and more importantly racing back in the public’s sporting agenda. Cheltenham 2015 will be remembered for its dramatic headlines …
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