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LiveScore boosts tennis offering with new sponsorship deal

LiveScore has announced its second-ever sports sponsorship, becoming the title sponsor of the newly named ‘LiveScore Cup’ taking place from 3-6 June in Prague.

The competition will feature six WTA top 100 players, including former world number one Karolina Pliskova and 2019 Roland-Garros finalist Marketa Vondrousova, as pro women’s tennis makes its triumphant return following the global health pandemic.

Ric Leask, Marketing Director at LiveScore, said: “LiveScore is synonymous with live sports, so we are delighted to be playing a small part in the return of competitive action as title sponsor of the LiveScore Cup. This comes at a time when we are generating significant momentum across the business, and LiveScore Cup is another marker in the sand as sports fans become more familiar with our expanded offering.

“Our app and LiveScore.com are already the go-to destinations for fast and reliable second-screen sports coverage to over 56 million users, but we are thrilled to be putting our head above the parapet once again and introducing LiveScore to new users as we continue to grow.”

The LiveScore cup will be hosted at the Stanice Stadium, and was marketed and organised by SARAN Media Group and PR Stars, whilst also being sanctioned by the Czech Tennis Federation. Moreover, the competition will be broadcasted on Premier Sports in UK and Republic of Ireland, S Sport in Turkey and Setanta Sports in CIS, among others.

Will Thomas, Head of Sponsorship at LiveScore, added: “It’s been a long few months without live sport and, whilst circumstances dictate that spectators can’t be present, we are delighted that fans can watch the LiveScore Cup on TV and follow the action on LiveScore’s channels. We can’t wait for the LiveScore Cup to begin in Prague, and the chance to celebrate the skill of some of the world’s best tennis players!”

Karolina Pliskova, WTA World Number 3, concluded:“I am really looking forward to the start of the LiveScore Cup, and the chance to once again compete in my country alongside some of the best players in Europe.

“After our enforced season break, it’s brilliant that we will have this chance to again showcase women’s tennis to fans around the world, especially on clay at a time when the French Open would have normally been taking place. I’d like to thank SARAN Media Group and PR Stars for organising such a great tournament.

““Whilst for now we must wait for fans to return to the courtside, I and all the players are looking forward to putting on a show for all the fans following the action on TV and the LiveScore app!”

The LiveScore Cup will be broadcast live on a number of European TV networks including Premier Sports in UK and Republic of Ireland, S Sport in Turkey, Setanta Sports in CIS, Sport Klub in the Balkan territories and Max Sport in Bulgaria.

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