January 27, 2025
In 2006, British mathematician Clive Humby prophesied that “data is the new oil”. Humby, drawing upon the industrial works that were enabled due to oil, noted that data would be just as impactful for business and could change processes and decision making forever. Now, almost two decades later, Humby has been well and truly proven right. Data is at the …
Read More »August 10, 2023
Affiliate management network ReferOn signed a new client this week as it eyes up a podium spot as an ‘industry powerhouse’, onboarding MioMedia onto its platform. A casino affiliate programme, MioMedia operates a range of brands including SlotPalace and MyEmpire, and is eyeing up a strengthening of its business via ReferOn’s multi-metric offering The group aims to leverage ReferOn’s widgets, …
Read More »February 2, 2023
Soft2Bet has extended its reach into the affiliate management space with the launch of a new brand, ReferOn. The new affiliate management system will enable companies to “manage large networks” of affiliates, with reporting “on numerous levels” giving users the ability to gain “full control over their data”. Soft2Bet shared that reporting and grouping variations can be calculated according to …
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| Cookie | Duration | Description |
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| __gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
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| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_UA-15039508-8 | past | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
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| _hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
| _hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
| _pk_cvar | 30 minutes | Stores custom variables about your visit to provide additional analytics data about how you interact with our site during your session. |
| _pk_hsr | 30 minutes | Used exclusively for heatmap and session recording features to analyze how visitors interact with our website. It captures data about areas of the page you interact with. |
| _pk_id | 13 months | Creates a unique identifier to recognize returning visitors. This cookie tracks visitor interactions on the site including page views, eCommerce activity, goal completions, and attribution across sessions. |
| _pk_ref | 6 months | Stores information about how you arrived at our site, including referral source (search engine, social media, external website, or campaign URL) to help us understand our traffic sources. |
| _pk_ses | 30 minutes | Links all actions performed during a browsing session (page views, downloads, events) to a single visit for accurate analytics measurement. |
| _pk_testcookie | end of session | A temporary technical cookie that checks if your browser supports cookies. It is automatically deleted when you close your browser. |
| _pk_uid | 13 months | Enables cross-domain tracking to recognize the same visitor across multiple domains and subdomains of our website. |
| _s | 1 year | This cookie is associated with Shopify's analytics suite. |
| ajs_anonymous_id | never | This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. |
| ajs_group_id | never | This cookie is set by Segment to track visitor usage and events within the website. |
| ajs_user_id | never | This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
| at-rand | never | AddThis sets this cookie to track page visits, sources of traffic and share counts. |
| BBC-UID | 1 year | This cookie is used to store a unique identifier to determine the number of unique users for various parts of bbc.co.uk. |
| BrowserId | 1 year | This cookie is used for registering a unique ID that identifies the type of browser. It helps in identifying the visitor device on their revisit. |
| MatomoAbTesting | No expiry | Ensures you consistently see the same version of webpages when A/B testing is in progress, maintaining your testing group across different browsing sessions. |
| UID | 2 years | Scorecard Research sets this cookie for browser behaviour research. |
| undefined | never | Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor. |
| uvc | 1 year 1 month | Set by addthis.com to determine the usage of addthis.com service. |
| Cookie | Duration | Description |
|---|---|---|
| __Host-GAPS | 2 years | This cookie allows the website to identify a user and provide enhanced functionality and personalisation. |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| _kuid_ | 5 months 27 days | The cookie, set by Krux Digital, registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| loc | 1 year 1 month | AddThis sets this geolocation cookie to help understand the location of users who share the information. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| Cookie | Duration | Description |
|---|---|---|
| __Secure-ENID | 1 year 1 month | No description |
| _hjSession_1089452 | 30 minutes | No description |
| _hjSessionUser_1089452 | 1 year | No description |
| _pinterest_ct_ua | 1 year | No description available. |
| _v__chartbeat3 | never | No description available. |
| AN | 1 month | No description available. |
| AnalyticsSyncHistory | 1 month | No description |
| AS | session | No description available. |
| AWSALBTG | 7 days | No description available. |
| AWSALBTGCORS | 7 days | No description available. |
| b | 10 years | No description |
| blaize_session | 4 months 18 days | No description available. |
| blaize_tracking_id | 999 years 4 months | No description available. |
| BNI_cookie | session | No description |
| botd-request-id | session | No description |
| BrowserId_sec | 1 year | No description available. |
| bsid | never | No description available. |
| bwid_withoutSameSiteForIncompatibleClients | 1 year | No description |
| COMPASS | 1 hour | No description |
| CookieConsentPolicy | 1 year | No description |
| count | 10 years | No description available. |
| d-l | past | No description |
| debug | never | No description available. |
| ebEventToTrack | 1 month | No description available. |
| eblang | 1 year | No description available. |
| et_current_iid | 10 years | No description |
| et_user_id | 10 years | No description |
| f77 | 1 month | No description |
| free-day-pass-enabled | session | No description |
| geoip_country | session | No description available. |
| GoogleAdServingTest | session | No description |
| incap_ses_455_2124377 | session | No description |
| incap_ses_456_2124377 | session | No description |
| isChecked | 4 hours | No description |
| li_gc | 2 years | No description |
| li_sugr | 3 months | No description available. |
| loglevel | never | No description available. |
| LSKey-c$CookieConsentPolicy | 1 year | No description |
| modern-context-data | 1 month | No description |
| NSC_hfofsbmIptut-8001 | 2 minutes | No description available. |
| PAPCookie_Imp_0f878d95 | 10 years | No description |
| PAPCookie_Imp_90d089ec | 10 years | No description |
| programmatic-promotions | session | No description available. |
| REPLIO_ROUTE | session | No description |
| SP | session | No description |
| SQ_SYSTEM_SESSION | session | No description available. |
| SS | session | No description |
| streetcorner1 | 1 day | No description |
| streetsign1 | 1 day | No description available. |
| ub | past | No description available. |
| user_info | session | No description available. |
| Vice-H2-Push-Sig | session | No description available. |
| vis | 25 years | No description available. |
| visid_incap_2124377 | 1 year | No description |
| weglot_wp_rocket_cache | session | No description |
| wisepops | 2 years | No description available. |
| wisepops_activity_session | session | No description |
| wisepops_session | session | No description available. |
| wisepops_visits | 2 years | No description available. |
| x | 15 minutes | No description available. |
| X-GeoIP-Country-Code | session | No description available. |
| X-GeoIP-Region-Code | session | No description available. |
| xtc | 1 year 1 month | No description |
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