Tag Archives: racing post

Eugene Delaney: Racing Post B2B – Quality Control… Content as a betting discipline

2019 realities see bookmakers face the toughest operating and market demands, as incumbents fight for betting scale efficiencies. Operating in cut-throat times, Eugene Delaney Director of Racing Post B2B details to SBC readers the importance of treating ‘content as a discipline’, having secured Betfred as the first content partner of  Racing Post B2B provisions. _________________ SBC: Hi Eugene, can you detail …

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Racing Post appoints ‘top journo’ Ben Clissitt to lead sports content development

The Racing Post has this afternoon confirmed the appointment of Ben Clissitt to the newly created role of ‘Group Sports Director’, overseeing the development and strategy of Racing Post’s sports content. Clissitt joins Racing Post leadership, from digital news source i-newspaper where he had served as Managing Editor. A sports editorial figurehead, Clissitt is the former Head of Sports at both The Guardian …

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Racing Post tipping content to boost Royal Ascot experience

The Racing Post states that it will boost all racegoers experience of Royal Ascot, providing Britain’s most prestigious racing festival with expert advice/information throughout its racecourse. Starting today, the Royal Ascot festival (18-22 June) will feature Racing Post ‘tipping content’ across its screens, allowing racegoers to ‘bet with confidence’. In addition, Racing Post data and predictions have been incorporated within …

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Betfred backs deeper Racing Post content engagement

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

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Intellr launches in-play football content product

The Racing Post’s sports brand, Intellr, has launched a new in-play football product which is due to bring match analysis to fans by using advanced algorithms and live bookmaker odds. The flagship football product is set to monitor 38 different data points, once an on-field event occurs this triggers the algorithm to analyse statistical data records that have been backed …

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RAIG to discuss affiliate specific regulations

The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …

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UK heavyweights form ‘Responsible Affiliates in Gambling’

New UK industry trade association ‘Responsible Affiliates in Gambling (RAIG)’ has been formed in recognition of the role ‘affiliate marketing providers must play’ as part of wider UK industry initiatives promoting social responsibility and safer gambling standards. RAIG is founded by leading UK betting affiliate publishers; the Racing Post, Better Collective and Oddschecker, backing the RAIG’s mandate of ‘promoting social …

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Historic Tiger Roll triumph sees bookmakers anticipate record breaking payouts

The historic triumph of Tiger Roll securing back-to-back victories at this weekend’s Grand National may lead to bookmakers paying out their most expensive result ever. Becoming the first horse since Red Rum in 1974 to win back-to-back Grand Nationals, the Gordon Elliot trained nine-year-old stud has been branded ‘racing’s rockstar’ and the ‘punters dream‘. Reacting to Tiger Roll’s victory, initial …

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£1bn cost of FOBT stake slash to bookmakers and horseracing

Warwick Bartlett and Lorien Pilling from the Global Betting & Gaming Consultancy (GBGC) have been looking at the implications of the reduction in Cat B2 gaming machine maximum stake from £100 to £2.  It doesn’t make pretty reading for retail bookmakers or the sector’s associated stakeholders. From 1 April 2019 the maximum stakes on FOBTs will be drastically reduced to …

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Bookmakers took a £10m hit during racing shutdown

Following the six-day shutdown of UK horse racing last week, the Racing Post has reported that bookmakers have taken a £10m hit as a result. The flu outbreak, which is estimated to have cost the racing industry somewhere in the region of £15m, led to the temporary lock-down of 174 racing yards and an industry-wide halt on the sport as …

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