Tag Archives: Qatar 2022

Paddy Power lauds ‘high impact’ Superbrand Status 

SBC News Paddy Power lauds 'high impact' Superbrand Status 

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

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City Bet Club reports World Cup ‘significant margin-win’ for operators

SBC News City Bet Club reports World Cup ‘significant margin-win’ for operators

Tipster service City Bet Club has suggested that this year’s World Cup has been the most bookie-friendly tournament in recent history. The Qatar-based competition did not see a single day during the group stages that all favourites won their games, which helped lead the company, founded by betting industry veterans, to its conclusion. Operators saw significant revenue netted far earlier …

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Betano becomes FIFA’s debut World Cup betting partner in regional deal

SBC News Betano becomes FIFA’s debut World Cup betting partner in regional deal

FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …

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William Hill announces long-list for SBOTY Award 2022

SBC News William Hill announces long-list for SBOTY Award 2022

William Hill has revealed the 15 books that have made its longlist for the ‘34th Sports Book of the Year Award’, recognised as the most prestigious literary sports-writing prize. The longlist features an array of topics including hard-hitting autobiographies and heart-breaking memories, along with harrowing accounts of racism and sexism in sport, and encounters of some of the most compelling …

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ANJ begins review of French betting media contracts

Isabelle Falque-Pierrotin, ANJ

The media contracts of French-licensed bookmakers are to be examined and evaluated by a ‘working group’ reporting to l’Autorité Nationale des Jeux (ANJ) – France’s Unified Gambling Authority. This week, ANJ announced that it had established its ‘working group of experts’ that will examine bookmaker’s planned marketing campaigns as part of the regulator’s ongoing review of advertising standards. The initiative …

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Openbet: Winter World Cup is the biggest test of platform prowess

Copyright: fifg / 123RF Stock Photo

Openbet the leading supplier of sportsbook services for tier-1 operators is ready to showcase its full product catalogue at the Betting on Sports Europe Conference (7-9 June, Twickenham Stadium, London). Ahead of the show, Chief Product Officer Nikos Konstakis informs SBC that a winter World Cup will be the biggest test of sportsbook’s platform reliability and content capabilities. ___________ SBC: …

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Spotlight Sports launches optimised betting hubs for Qatar 2022

World Cup

Spotlight Sports Group has announced the launch of its customised sportsbook betting hubs for the FIFA Qatar 2022 World Cup, which will be sold exclusively ‘one partner per territory’.  The content and data optimised hubs have been developed by Spotlight Sports to deliver maximum engagement with Qatar 2022 audiences, providing sportsbooks with an optimal resource for this year’s biggest global …

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Rob Lee: Spotlight Sports – Winter World Cup to challenge bookmakers product aptitude

SBC News Rob Lee: Spotlight Sports - Winter World Cup to challenge bookmakers product aptitude

With 250 days until the first-ever Winter World Cup, Spotlight Sports Group Senior VP of Technology Rob Lee has taken time to discuss how important it is to get your product right in the run-up to the tournament. Lee, who recently joined the group from Sky Bet, also outlines the value of sportsbooks’ in-play products with games being televised around …

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FIFA seeks ‘stronger ethical code’ for its World Cup 2026 bidding process

SBC News FIFA seeks 'stronger ethical code' for its World Cup 2026 bidding process

FIFA governance has presented its official guiding mandate for the bidding process to host its 2026 World Cup tournament. World football’s governing body has presented its official guidelines to the committees representing North America’s joint bid of USA-Canada-Mexico competing against Morocco for the right to host football’s biggest tournament. Presenting a 35-page document, FIFA governance has made bidding parties’ aware of key …

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