Jake Pollard reports on DAZN’s surprise deals with FIFA, as the global sports OTT platform struggles to win over Ligue 1 viewers, impacting betting markets Global sports streaming service DAZN continues to splash the cash, with the latest high-profile deal a reported €1bn agreement with FIFA to broadcast the expanded Club World Cup (CWC) globally in 2025. Eyebrows were raised …
Read More »
Groupe FDJ has joined forces with Paris Saint-Germain (PSG) to launch a new responsible gambling campaign. FDJ first linked up with the Ligue 1 title holders last July, announcing that they had become one of the club’s premium sponsors until 2025 with its sports betting brands ParionsSport en ligne and ParionsSport point de vente visible within the club’s stadium and online. FDJ and PSG have collaborated on an awareness …
Read More »
1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards. “Paris Saint-Germain is one of the world’s …
Read More »
FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …
Read More »
Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …
Read More »
Parions Sport, the flagship sportsbook property of Française des Jeux (FDJ), will take over as the ‘principal betting partner’ of Paris Saint-Germain, scheduled for the beginning of the Ligue-1 season 2022/2023. According to reports from leading French sports daily newspaper l’Equipe, Parions Sports has agreed a €5 million per season partnership that will span for the next three years. The …
Read More »
Betclic has launched its new ‘Bascule dans le Game’ (‘Switch the Game’) advertising campaign across French TV, print and social media networks. The Bordeaux-based betting group debuted its new campaign yesterday during RMC TV1 broadcast of the UEFA Champions League tie between FC Barcelona and Ligue-1 champions Paris Saint Germain. The HD campaign was developed by Paris marketing studio Socialy.fr, …
Read More »
With the Champions League just around the corner, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – explain why they’re backing Bayern for the title and why Guardiola’s men could be the ‘pick from the English bunch’. A lot can happen from the end of the Champions League and Europa League group stages and the …
Read More »
While some sportsbooks see Africa as an afterthought, 22BET is “unafraid to invest” in it. That was a key takeaway from an SBC News interview with Olatunji Idowu (Director of 22BET Africa), who took us through the operator’s recent deal with Paris Saint-Germain (PSG) and mapped out some of its key target markets in the continent. SBC: Can you summarise …
Read More »
Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign. The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘. Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …
Read More »
SBC News Voice of the Sports Betting Industry