Superbet has launched ‘The Magic Feeling of #SuperSport’ as its new lead advertising campaign within its home market of Romania. The campaign, developed by Bucharest creative marketing agency Rusu+Bortun, sees Superbet promote its full range of live betting markets covering Romania’s most popular sports. Adjusting to a period with no sports activity during the 2020 pandemic, Superbet – Romania’s biggest …
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Poland has the potential to become one of the most relevant markets in Europe, found the latest industry report from BtoBet, as the iGaming and sportsbook platform provider conducts an in-depth analysis into what has characterised the country’s recent growth. The ‘Poland Betting Focus‘ report provides detailed insights on: Betting psychographics Market characteristics The exponential growth of esports Legislative overview …
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GRAJ Legalnie, Poland’s sports betting trade association, has warned the government that the performance and tax earnings of licensed incumbents is being impacted by ‘grey zone operators’. Publishing its 2020 market report tracking the activities of Poland’s regulated sports betting incumbents, GRAJ has revealed that ‘grey zone activities account for several dozen percentage points from the licensed market’. The association …
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STS will deliver new innovations to its home market of Poland after becoming the exclusive operator of BetBooster, developed by sports data studio LVision. BetBooster is an automated sports insight feed designed to optimise customer engagement with betting markets, based on historical data of markets and AI analysis of player behaviours. Promoted as a widget across STS sportsbook portfolio (mobile …
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Sports betting service and content hub IMG Arena has added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa. The global deal, which does not include Poland, will allow sports betting operators to benefit from a package of live footage from the league. Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: …
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Poland’s latest tax data published by the Ministry of Finance revealed that gambling industry tax revenues (betting and lottery segments) for the first half of 2020 declined by 10% to PLN 343 million (€75m). Tracking regulated sports betting activities during a disrupted Q2 period, Polish legal gaming association ‘Graj Legalnie’ estimated that Poland’s licensed bookmakers registered tax revenues of PLN …
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Mateusz Juroszek, owner and Chief Executive of STS, Poland’s biggest bookmaker tells SBC that his company is coming out of lockdown stronger having completed key management objectives in expanding the firm’s proprietary technology capacity acquiring long-term Czech IT partner Betsy. Accelerating STS European expansion projects and initiatives, Juroszek states that his firm will be the one-to-watch for the remainder …
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Leading CIS markets bookmaker Fortuna Entertainment has completed the full migration of its Polish sportsbook property onto the Playtech ‘IMS platform’. Optimising its group omni-channel capacities, Fortuna has sanctioned Playtech to deploy new systems integrations across its active market portfolio, which sees Poland join Fortuna’s home markets Slovakia and the Czech Republic in upgrading to IMS. Completing its Polish deployment, …
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DACH markets betting group bet-at-home AG has recorded double-digit declines across all topline metrics, publishing its Q1 2020 trading update. The Frankfurt Xetra bookmaker detailed that tough Q1 trading was compounded by the abrupt postponement of European sports and continued wagering declines recorded in Poland and Switzerland. Dealing with multiple headwinds, bet-at-home saw Q1 2020 wagering volumes drop by 18% …
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Polish gambling trade body Polska Izba Gospodarcza Branży Rozrywkowej (PIGBRiB) has published a report outlining comprehensive changes to the nation’s online and land-based gambling frameworks. PIGBRiB has issued its report to Warsaw’s SEJM, Poland’s lower house, branding the Polish Treasury’s gambling enforcements of 2017 as ‘non-viable’ for a growing modern economy. In 2016, Poland’s governing PiS National Conservative Party sanctioned the Treasury …
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