Tag Archives: poland

Schmitt joins Schmeichel for STS ‘Bet with the leaders’ campaign

Schmitt

Three-time Olympic ski jump medallist Martin Schmitt has joined Peter Schmeichel as part of the STS ‘Bet with the Leaders’ campaign.  Together with the legendary former Manchester United and Denmark goalkeeper, Schmitt – who won ski jumping gold for Germany in 2002 – will help to drive the STS international expansion through TV and digital platforms in all markets in which …

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STS signs Peter Schmeichel for ‘Bet with the leaders’ campaign

Schmeichel

STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel to drive its new ‘Bet with the leaders’ campaign. The former Manchester United and Denmark stopper will serve as a global ambassador for the campaign, which also includes a refreshed logo and visual identity for STS. It has been designed to drive the company’s international expansion through television, …

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Austrian tax settlement overshadows bet-at-home’s growth momentum

Publishing its Q3 2019 trading update (period ending 30 September) Frankfurt Xetra-listed bookmaker bet-at-home AG reports continued strong commercial momentum, despite the company booking an €11.5 million Austrian tax charge. Updating investors, bet-at-home reports 2.5% increase year-to-date betting and gaming revenues of €107 million (YTD2018: €104m). The operator highlights that it has been able to maintain its YTD wagering capacity …

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LV BET appoints Marcin Jablonski as commercial lead

Malta-licensed online betting group LV BET has moved to strengthen its business development capacity confirming the appointment of Marcin Jablonski as Chief Commercial Officer (CCO). A seasoned industry executive in marketing, player acquisition and commercial development Jablonski joins LV BET leadership from Maltese online casino operator Twin Gaming, where he served as Chief Brand Officer and strategy lead for the …

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STS Poland makes its Interactive play with BetGamesTV

Leading Polish bookmaker STS Gaming Group has moved to enhance its interactive gaming capacities, integrating the full portfolio of live studio games supplier BetGamesTV across its digital portfolio. The interactive gaming partnership has launched on of the STS.pl platform, with the bookmaker confirming that BetGames.TV portfolio will be imminently made available on STS’ mobile inventory. Confirming the partnership, STS management …

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Merkur begins Polish journey by overhauling Totolotek assets

Merkur Sportwetten, the sports betting subsidiary of German gambling conglomerate Gauselmann AG, has begun its rebrand and restructuring of newly acquired Polish asset Totolotek SA. Last April, Merkur acquired Polish heritage bookmaker Totolotek outright from Greek gambling group Intralot SA, targeting Poland as the fifth active market for Merkur’s sports betting expansion. Merkur governance details that from this July ‘the …

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BetFan sets top five target for Poland’s online betting market

BetFan

BetFan has set a target of “three to four years” to secure its place in the top five for licensed online bookmakers in Poland. The Warsaw-based operator wants to stand out for its diverse offering of bets – up to 1.5 million different bets each month – and for innovative solutions that guarantee both fast payouts and a simple/automated registration …

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Niko Steinkrauß, Merkur Sportwetten: The Polish sports betting market will pose some challenges

BetFan

Last week, Merkur Sportwetten GmbH grew its European and Polish presence by announcing that it was acquiring Warsaw-based Totolotek SA. Merkur Sportwetten operates as a subsidiary of the Espelkamp-based Gauselmann Group, consolidating the group’s national and international operations. SBC spoke to the CEO of Merkur Sportwetten Niko Steinkrauß to discuss the new acquisition and the challenges in navigating a new …

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Ekstraklasa launches broadcasting rights tender for operators

Top-tier Polish football league Ekstraklasa has launched its tender to offer sportsbook operators the chance to purchase live broadcasting rights for fixtures during the 2019-20 and 2020-21 seasons. The initial tender sale will solely focus upon offering domestic rights, with a fresh tender covering international broadcast rights hoped to be launched following the conclusion of the 2018/19 season. The league’s …

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Mateusz Juroszek: Building the STS brand outside of Poland

STS - European Union flag on blue sky background

It was confirmed late last week that STS, the biggest bookmaker in Poland, was ready to enter 11 new European markets – including the UK and Germany – after reaching a deal with BetConstruct for the provision of both sports betting and gaming content. Just a few days on, we caught up with Mateusz Juroszek, CEO of STS, to discuss …

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