The 89th Academy Awards (26 February) awaits Hollywood with every bookmaker placing Damien Chazelle’s ‘La La Land’ as the firm favourite to win Best Picture. Nominated for a record 14 Oscar categories can anyone stop the La La Land juggernaut. Furthermore, will a Hollywood bashing President Donald J Trump dominate the awards’ night speeches and celebrations… SBC’ gets the bookies …
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Paddy Power came between Timeform and bettingexpert on the latest Tipster Challenge table after collecting 3.00 points from the returning Tara Mist at Ludlow. Timeform was the only double winner of the day after finishing with a flourish by backing Tara Mist and then the impressive Castafiore (5/4F) in the final race of the day. Stephen Harris of bettingexpert dropped …
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Paddy Power is the next pretender to the Tipster Challenge throne. The Director of Communications for his namesake company has provided expert picks for the six-race card at Ludlow Racecourse. A graduate from Dublin University, Power has worked in all facets of the Ireland-based business, including risk control, operations and marketing. He will be going up against Stephen Harris of …
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Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …
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FTSE-listed Paddy Power Betfair Plc (PPB) is the latest industry operator to fall foul of punter-friendly results recorded during Q4 2016. Issuing a trading update ahead of its full-year 2016 results on 7 March, PPB governance detailed that an unkind Q4 2016 closing had cost its operations revenue losses of £40 million on European football results and a further £5 …
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Ahead of this Friday’s US Presidential Inauguration, bookmaker Paddy Power has loaded up an array of Donald Trump betting specials. Seeking to recover some of its six figure losses on Trump’s surprise 2016 US Election victory, Paddy Power opens it ‘supersized’ Inauguration Day markets offering 11/1 for Trump’s first Presidential speech to last 22:30 minutes or longer. Further markets, see …
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With President-Elect Donald Trump taking full US Presidential duties on 20 January (inauguration date), bookmakers are wondering whether ‘The Donald’ will survive a full four-year term as leader of the United States of America. Trump who yesterday gave his first official press conference as President-Elect, having won the US Election on 8 November reemphasized to the world’s media that …
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AppBet has introduced a £10 cash-back bonus for new betting accounts set up through the app, after securing 1,000 sign-ups during its first month online. The free online service, which is exceeding Q1 targets despite only limited promotion, allows users to integrate their betting accounts in one place. The app’s developers are now looking to add more bookmakers to the …
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The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …
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FTSE-listed sports betting group Paddy Power Betfair has moved to strengthen its customer data security and regulatory compliance provisions by deploying security intelligence specialist Balabit’s Shell Control Box (SCB). The integration of SCB provisions will monitor ‘privileged access’ to the operator’s platform systems whilst enhancing security and flexibility of its product development processes. The SCB monitoring system is compliant with …
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