Europe’s live pan-continental pop contest ‘Eurovision’ will be broadcast this Saturday night to an expected audience of +300 million. SBC gets the bookies low-down in what may be the most interesting TV/novelty market in sports betting. Bookies reveal what makes a great Eurovision contender, how politics and culture can affect the song contest and whether Britain pop’s standing will be the …
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Susan O’Leary, director of eCommerce at Alderney, says the football betting industry needs to embrace regulation to ensure long-term success. The relationship between football betting operators and governments, regulators and advertising watchdogs has, and always will be, a game of tug of war. Operators want to maximise exposure for their brands and offer consumers more markets across more games and leagues …
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The governance of Paddy Power Betfair Plc (PPB) has stated that it is confident of securing 2017 group targets and expectations following a strong start to its financial year aided by favourable results recorded at Cheltenham 2017. Presenting its Q1 2017 trading update (period ending 31 March), PPB declared underlying group revenues of £416 million up 23% on corresponding Q1 …
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The Conservative government has announced another summer of political frolics by calling for a Snap Election on 8 June, in order to gain a PM Theresa May a clean mandate for Brexit. SBC Bookies Corner discusses whether Theresa made the right call judging her opposition, and what impact if any will this Election have on the UK political landscape and …
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Paddy Power marketing has confirmed that it has become the official betting partner of Ireland Premier Division football club Shamrock Rovers FC (Tallaght, South Dublin). Shamrock Rovers FC is regarded as Ireland’s most successful football club and has produced a number of Irish full international football players. The partnership will see the Paddy Power brand feature on the Shamrock shirt sleeve, …
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Paddy Power Betfair (PPB) has awarded its retail maintenance contract to facility management specialist ISS for its portfolio of +600 Paddy Power betting shops across the UK and Ireland. The contract will see ISS act as the bookmaker’s technical services lead, as well as managing betting shop portfolio maintenance. ISS provisions for Paddy Power estates will include cleaning, support services, property …
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Having triggered Article 50, The UK enters a new political landscape as it negotiates its withdrawal from the European Union. Setting a two-year target for EU exit, Brexit has been labelled the most important UK political mandate of modern times. Fraught with risks and intriguing political contexts, SBC’s ‘Bookies Corner’ asks industry stakeholders how political betting markets will be …
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Updating the market, Playtech Plc sports betting division Playtech BGT Sports (PBS) has confirmed that it has extended its multi-year contract with Irish bookmaker Paddy Power. Confirming the extension PBS management stated that the partnership would reflect the industry’s ongoing ‘trend towards self-service’ products within betting shops. Paddy Power is a customer of PBS and Racing Post’s content driven betting …
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Paddy Power politics has announced Nigel Farage as the face of its recruitment drive to fill the vacant ‘Head of Trump Betting’ vacancy. The bookmaker revealed the move in a witty blog posted on 1 April, which led many to believe it was merely an April Fools joke. Confusion reigned supreme but Paddy Power have since confirmed that it’s deadly serious …
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Paddy Power politics has confirmed that it is seeking a ‘Head of Trump Betting’ within the company, as the operator services over 100 markets dedicated to the 45th President of the United States of America. Having launched its dedicated ‘Trump Hub’ last February, Paddy Power has seen a significant uplift on wagers placed by its punters on Donald Trump special …
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