Tag Archives: paddy power

Santa omission leads to ASA ruling in Flutter’s favour on ex-footballer ads

ASA Sky Bet/Paddy power

The Advertising Standards Authority (ASA) has ruled in favour of Flutter Entertainment’s Paddy Power and Sky Bet sportsbook brands.  In both cases, two complainants argued that two separate adverts involving retired footballers – Peter Crouch with Paddy Power and Micah Richards with Sky Bet – had appeal to under-18 audiences. Reaching out to SBC, Felix Faulkner, Solicitor at Poppleston Allen, …

Read More »

Playtech to meet Paddy Power betting shops’ digital demand

Playtech Paddy Power

Playtech has strengthened its presence in the UK and Irish retail betting sectors, extending an agreement with Paddy Power. The firm will continue to provide its sports betting software for Paddy Power, as the Flutter Entertainment brand recognises a heightened demand for a ‘digital betting experience’ in its retail outlets.  This will include the ongoing delivery of Playtech’s Self Service …

Read More »

Paddy Power lauds ‘high impact’ Superbrand Status 

SBC News Paddy Power lauds 'high impact' Superbrand Status 

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

Read More »

Flutter awards £130m UK advertising account to EssenceMediacom

SBC News Flutter awards £130m UK advertising account to EssenceMediacom

Flutter Entertainment has appointed EssenceMediacom, the flagship media planning and buying agency of WPP Plc, to manage its entire UK advertising account. The FTSE100 gambling group maintains a prior relationship with Mediacom, the agency that consolidated the Paddy Power and Betfair advertising accounts in 2016 as part of the group’s +£100m post-merger synergies strategy. Subsequent M&As undertaken by Flutter saw …

Read More »

Big four retail bookies sign Premier Greyhound Racing contracts

UK greyhound race

Maintaining a commitment to greyhound racing as a core betting product, the UK’s four biggest retail betting operators have renewed their partnerships with Premier Greyhound Racing (PGR).  Betfred, William Hill, Paddy Power and Entain will continue to leverage content from the provider, with the latter distributing greyhound racing material via its Ladbrokes and Coral high-street holdings. Signed a year in …

Read More »

Flutter begins succession plan for Gary McGann chairman exit 

SBC News Flutter begins succession plan for Gary McGann chairman exit 

Flutter Entertainment Plc has begun planning for the succession of Gary McGann as Executive Chairman of the FTSE100 gambling group.  This morning, Sky News reported that Flutter governance had begun ‘interviewing candidates’ to “identify a successor to Gary McGann”, who has served as chairman of the company since 2015. City Sources indicate that McGann’s departure will be announced later in …

Read More »

Bookies Corner: One ‘final blow to the bookies’ from Fankie Dettori?

Bookies Corner: One ‘final blow to the bookies’ from Fankie Dettori?

The British racing scene, and by extension the country’s bookmakers, were stunned into silence by the news that iconic jockey Frankie Dettori will retire from the saddle in 2023. As British betslips look set to lose a familiar face after nearly 40 years on the racecourses, how important has the Italian maestro been for both racing and wagering, and who …

Read More »

Inspired to update Paddy Power’s UK retail network

paddy power

Paddy Power and Inspired Entertainment have turned the focus of their long-running partnership to the UK retail betting sector.  The Flutter Entertainment betting and gaming brand will adopt Inspired’s fully integrated managed services across the 1,400 terminals of its 350-strong UK retail portfolio. This will include installation, remote and field technology support and content and platform development, as well as …

Read More »

Poppleston Allen: Bookies risk enforcement with ex-player World Cup campaigns

World Cup

The 2022 FIFA World Cup has cast a spotlight on the sports industry in several ways outside the main sporting narrative, including betting. Whilst much of the media frenzy around the non-sporting elements of the tournament focused on the controversial decision to name Qatar as host nation, cooperation between bookmakers and sporting figures has also hit the headlines. Yesterday, The …

Read More »

Paddy Power ready for football’s Xmas clash with “Where were you in 22…”

ASA Sky Bet/Paddy power

Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022. Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…” The campaign prepares audiences for the unprecedented collision of the World Cup …

Read More »