Tag Archives: paddy power

FA charges Huddersfield Town with misconduct

EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’.  The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …

Read More »

Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

Read More »

SBC Bookies Corner: Premier League predictions & narratives

The Premier League returns to action this weekend, so SBC demands that bookmakers put their necks on the line and predict which storylines and narratives will dominate EPL season 2019/2020.  ___________________ SBC: What is the bookies’ script for EPL Season 2019/2020, are we in for a thriller or is this another repeat season of Manchester City?   Amy Jones (PR & …

Read More »

Flutter sees 24% drop in profits bitten by global regulatory demands

Flutter Entertainment Plc, the rebranded entity of Paddy Power Betfair, has seen its interim H1 2019 profits before tax drop by 24%, as FTSE100 betting group cites changes in regulations and taxation as the lead factor in its year-on-year performance decline. Operating its enlarged portfolio of Paddy Power, Betfair, FanDuel (US), Sportsbet (AUS) and the recently acquired Adjarabet (CIS), Flutter saw …

Read More »

Football kick-off sees Paddy Power debut ‘Pitch Invader’ magazine

Seeking to engage football matchday audiences, Paddy Power marketing has revealed that it plans to launch ‘Pitch Invader’, the bookmaker’s free football magazine, ahead of this weekend’s start of English Premier League season ( Friday 9 August). Working in collaboration with UK publishing group Reach Plc, Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across …

Read More »

Oddschecker reports boost in betting volume for H2

Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results.  As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …

Read More »

Voluntary whistle-to-whistle ban comes into force

The industry-wide voluntary ‘whistle-to-whistle’ advertising ban is due to come into force today (1 August 2019), which will see bookmakers ban all TV betting adverts during pre-watershed live sport broadcasts. The self-enforced ban, will not be applicable to horseracing and greyhound racing coverage, was suggested by the Industry Group for Responsible Gambling (IGRG) after it received public and political criticism …

Read More »

SBC Bookies Corner – Boris comes into play…

A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________  SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …

Read More »

Paddy Power announces Motherwell as ‘Unsponsorship partner’

Motherwell of the Scottish Premier League, have joined Huddersfield Town in becoming the second professional football team to join Paddy Power’s Save Our Shirt campaign.  Unlike with ‘The Terriers’, no hoax kit was released prior to the official launch, with the news of the sponsorship receiving no media attention until now. A spokesman for Paddy Power announced the partnership: “Motherwell …

Read More »

Paddy Power launches ‘Save Our Shirt’ campaign alongside ‘real Huddersfield kit’

Paddy Power have announced it’s controversial ‘sash’ style Huddersfield Town kit was just a hoax, releasing the real kits alongside a campaign aimed at shirt sponsors.  The campaign, titled ‘Save Our Shirt’, is calling on brands, including fellow bookmakers, to stop sponsoring football shirts.  The intention of the hoax jersey was to shine a light on the issues around shirt …

Read More »