Flutter kicks-off Cash4Clubs 2023 to fund community access to sports

Flutter Entertainment has reinitiated its ‘Cash4Clubs’ commitment in support of amateur sports clubs and organisations across the UK. 

Kicking-off the Cash4Clubs 2023 programme, Flutter has pledged to donate £200,000 to community clubs and charities over the rest of the year.

Cash4Clubs will allow cash-strapped sporting organisations across the UK and Ireland to bid for direct grants of £2,000 a time to improve their facilities, purchase new equipment, help fund coaching programmes, or to invest in the sustainability of their club.

Since Cash4Clubs was launched in 2008, Flutter has invested £5m into community sports by Flutter through its home brands of Betfair, Paddy Power, Sky Betting & Gaming and Tombola.

Ian Brown, Flutter UKI chief executive, said: “We want to help small sporting clubs to play an even bigger role in their communities so I’m delighted that Cash4Clubs is back.

“Research shows that for every £1 invested in sports, an average of £6 is returned in social value. We are therefore absolutely convinced this programme can make a real difference in the areas that need it most.”

The Cash4Clubs programme sees Flutter continue its long-term partnership with Sported, a charity committed to expanding social access to sports across all local communities.

Working with Sported, Flutter anticipates 100 bids will be selected for funding by the awards panel, with a particular emphasis this year on clubs in impoverished areas and those aiming to reach under-represented communities.

Tom Burstow, deputy CEO of Sported, said: “We see people who are increasingly at risk of being unable to access the benefits of sport because of the growing financial challenges faced by grassroots groups. We will ensure that support reaches those most in need and benefits our local communities.”