Continuing its strategic partnership with Playtech subsidiary Best Gaming Technology (BGT), the Racing Post has combined to launch its new horseracing and greyhound product across + 12,000 self-service betting terminals within multiple UK operator retail betting estates.
The partnership sees Racing Posts digital content which includes detailed racecards, the latest form, results, race predictor, Spotlight tips, key stats and trainer/jockey information integrated within BGT estate terminals.
The product aims to give betting shop customers the best up-to-date race information, in order for them to make better-informed decisions.
The terminals will be further supported by a new ‘Bet Filter’ tool which will enable customers to shortlist runners based on their preferred criteria. BGT informed that the Bet Filter tool has been the most used feature on the terminal and has also seen a third of customers who use the tool go on to place a bet.
To date the product has been released throughout BGT partner estates across Ladbrokes, Paddy Power, as well as a large selection of independent operators including BoyleSports, Jennings Bet, Chisholms and Corbetts.
Dan Taylor, Managing Director of Retail at Paddy Power commented on its new product:
“The feedback has been positive across the estate from both shop staff and customers. Our customers enjoy using the product and we see a continuous uptake month on month. We are excited about new developments and differentiating the product further for our punters.”
Mark Renshaw, Racing Post Managing Director (Digital) welcomed the positive feedback: “This product is another example of how we are helping to modernise retail betting, allowing punters to access a host of digital benefits. Here, they can access our expert content and place a bet all in one place with a simple, yet sophisticated experience.”
John Pettit, BGT Managing Director – UK & Ireland, backed Renshaw’s comments stating “Partnering with Racing Post has given us access to an unrivalled set of proprietary data and content. We have been able to create and bring to market a unique offering and bet prompts that add value to customers and generates incremental revenues for bookmakers.”