SBC News Voice of the Sports Betting Industry
Racing Post B2B has announced new betting prompts that can be downloaded onto shop gantry systems.
The business wing of the UK-based betting giant has introduced RPG Bet Prompts, an innovative new way to display tipping and betting prompts that is already live in over a third of betting shops in the UK and Ireland.
These prompts have been developed to give customers short snapshots of stats, helping them to make an informed decision when deciding on a bet.
The Racing Post currently provides up to three key bet prompts for every British and Irish race each day, available for bookmakers to download for instant access.
When using the product, customers will have access to an easy to use interface where the bet prompts can be viewed before download and bookmakers can pick and choose what prompts to use.
The selected content can then be downloaded and then uploaded into gantry systems for use in existing screen setups/carousels.
Since the recent release, the product has been reeled out by Paddy Power, Boylesports, Ladbrokes and several independents, accounting for over a third of the UK and Ireland’s betting shops in total.
As well as gantry solutions for retail, Racing Post B2B also offers content in different formats for integration into print and digital displays, and publications for websites, newspapers, localised race cards or other applications.
Racing Post B2B has grown into the world’s leading syndicated content provider, with an international customer portfolio that spans 25 different countries and multiple different languages.
