Tag Archives: otherlevels

OtherLevels enters the OpenArena with Scientific Games

SBC News OtherLevels enters the OpenArena with Scientific Games

Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …

Read More »

Genius Sports Media & OtherLevels strike omni-channel marketing partnership

SBC News Genius Sports Media & OtherLevels strike omni-channel marketing partnership

Genius Sports Media, the publishing and advertising arm of Genius Sports has partnered with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents. The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector. In addition, Genius Sports Media will bolster …

Read More »

OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation

SBC News OtherLevels: Brendan O'Kane - Customer expectations will be the driving force for innovation

Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …

Read More »

OtherLevels launches personalised real-time solution

SBC News OtherLevels launches personalised real-time solution

Digital marketing and messaging platform, OtherLevels Holdings Limited, has launched its new real-time module which enables igaming operators to carry out in-play engagements. OtherLevels In-Play 2.0 will offer an automated, real-time solution that combines event feeds, live odds, condition evaluation, dynamic message content and smart segmentation which will be developed using historical betting data. Brendan O’Kane, Managing Director for OtherLevels, …

Read More »

OtherLevels lauds “great opportunity” ahead of #BOSWEEK

SBC News OtherLevels lauds “great opportunity” ahead of #BOSWEEK

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

Read More »

Betting on Football delivers blueprint for player props perfection

Betting on Football

Perform Group and Sky Bet will join forces at this week’s Betting on Football (20-23 March) to expose what’s changed to drive the boom in betting on player and team stats. Featuring SVP of Perform Betting Shane Gannon, Sky Bet Head of Trading Andy Wright and Opta Chief Analyst Duncan Alexander, ‘Opta and Sky Bet’s blueprint for player props perfection’ …

Read More »

Brendan O’Kane – OtherLevels – A winning strategy

OtherLevels - Copyright: yuran-78 / 123RF Stock Photo

An operator whose in-play messaging isn’t personalised to bettors or tailored to the circumstances of the game is leaving revenues on the table, according to OtherLevels CEO Brendan O’Kane. With this summer’s football World Cup set to generate record turnover for the sports betting industry, the race to capture the hearts and minds of bettors around the globe will be …

Read More »

Sun Bets sharpens in-play engagement with OtherLevels partnership

SBC News Sun Bets sharpens in-play engagement with OtherLevels partnership

Multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events. It means the UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting its latest in-play odds across the long-tail of all live sports and matches. OtherLevels’ in -play messaging …

Read More »

OtherLevels announces sports betting messaging platform

Copyright: mimagephotography / 123RF Stock Photo

Multi-channel messaging platform OtherLevels has unveiled its new in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators. Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures. The real-time solution automatically …

Read More »

OtherLevels: Taking in-play messaging to the next level

Swish - Copyright: yuran-78 / 123RF Stock Photo

Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

Read More »