SBC News Voice of the Sports Betting Industry
Updating the market, OtherLevels Holdings a specialist in enhanced web and mobile customer engagement has announced that it has formed a deeper integration with leading global CRM platform Salesforce.
The expanded integration with Salesforce ‘Marketing Cloud’ platform will enable marketers to execute multi-channel campaigns by extending Salesforce customer journeys with OtherLevels’ app push. In turn, clients will gain better interstitial, rich inbox and web push messaging channels, which should allow a marketer to create complex customer journeys that can reach and engage audiences across multiple channels.
“By integrating OtherLevels with Salesforce Marketing Cloud, we are providing digital marketers with powerful options to reach users across desktop, mobile web and app, as well as engage users without a traditional email address,” said Brendan O’Kane, CEO of OtherLevels.
OtherLevels who services a number of industry clients, details that its has leveraged Salesforce CRM capabilities allowing for betting campaign optimisation, goal tracking, retargeting and customer-base split testing capabilities.
Existing Salesforce customers can now combine multiple message types within a customer journey, allowing marketers to reach and engage their audience wherever they are.
“Salesforce Marketing Cloud is used by many of our customers. This enhanced integration will enable these customers to drive strong campaigns and outcomes across their audience, from top of funnel unknown visitors through to known users. This adds value to our existing clients and opens new customer opportunities for OtherLevels. OtherLevels will continue to further expand this integration to ensure that OtherLevels offers an incredible messaging experience alongside Salesforce Marketing Cloud.” O’Kane added
