UK spread betting operator Sporting Index has become the latest firm to make its debut on the Oddschecker grid this month. The company’s Sporting Index Odds fixed odds service was launched in 2019, and its addition to the hugely popular odds comparison site demonstrates a significant expansion of Sporting Index’s market reach. CEO of Sporting Index, Simon Trim, commented: “We’re …
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Smarkets has announced that its ‘SBK’ sportsbook app has gone live on the Oddschecker grid. SBK’s market odds, directly indexed from the Smarkets betting exchange, will now be displayed across Oddschecker’s market-leading comparison site which attracts a reported three million unique users per month. The SBK sportsbook was launched in the summer of 2019, as Smarkets’ proprietary built sportsbook app …
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Oddschecker has extended its partnership with bet365 in a deal that aims to bolster the operator’s authority in the UK market. In a statement confirming the multi-year agreement, oddschecker praised the extended partnership, noting that bet365 has ‘formed a core part of the oddschecker grid proposition over the last two decades’, having held its ‘position one status since 2006’. Toby …
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As the US election has dominated the news over the last few days, oddschecker has revealed that the election night on 4 November 2020 was the highest day for traffic in its 21-year history. The affiliate stated that the traffic on election night was 19.4% higher than its previous highest day, which was 14 April 2018 for the Aintree Grand …
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‘Unexpected’ is arguably one of the buzzwords that comes to mind when discussing the 2019/20 Premier League season, with bookmakers and fans surprised at league outcomes, the length of the season and the performance of some of the league’s biggest teams. Delivering a keynote speech on day two of the Betting on Sports Europe – Digital, James Tippett, Commercial Executive …
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Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush. He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …
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This year’s Royal Ascot Festival attracted 21.6% more traffic during the week when compared to last year’s event, according to the latest data released by Oddschecker. Despite taking place under ‘unusual circumstances’, Oddschecker confirmed that ‘interest was clear’ in the festival, with a 35% uptick in affiliated registrations versus 2019. Alongside the increase in traffic, the event was reported to …
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GVC Holdings has confirmed that its UK flagship properties Ladbrokes, Coral and BETDAQ will no longer utilise Oddschecker affiliate marketing services. Issuing a short statement, GVC explained that the decision to call time on its Oddschecker partnership has been undertaken for ‘commercial reasons’ – adding that it has terminated all marketing inventory as of 9 July 2020. GVC statement read: …
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The Cheltenham Festival 2020 has attracted almost 40% more ante-post punting in comparison to last year’s event, according to numbers released by Oddschecker. The figures showed an increase of 39.6% in the total staked from 2019 to 2020 across the same period of 1 January to 18 February. Similarly, the number of ante-post bets went up by 9.7%. This represents …
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Customers are experiencing a less than 10-second lag time for big betting market price changes on Oddschecker after the affiliate completed a “once-in-a-generation” technology project to rebuild the way it processes odds from bookmakers. The new platform, focused on the key sports of horse racing, football and tennis, should now mean that the major markets for those three sports on …
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