Tag Archives: oddschecker

Xtremepush: Why real-time messaging is key to maximising revenue from live betting

live betting

Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …

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Richest ever speaker line-up makes Betting on Sports the must-attend gambling industry event

Betting on Sports 2019 Final Agenda

Over 70 hours of expertise from nearly 300 speakers await visitors to this month’s Betting on Sports conference, making it the must-attend event for everyone in the sports betting and igaming sectors. Industry leaders sharing their invaluable knowledge as part of a packed programme for the event at Olympia London on 17 – 20 September include no less than 70 …

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Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Oddschecker reports boost in betting volume for H2

Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results.  As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …

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Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View

live betting

As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …

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Bookmakers gear up for a bumper-weekend of sports

With one of the racing calendar’s most iconic fixtures taking place this weekend, bookmakers are confident that the Epsom Derby will maintain its popularity during a bumper-Saturday of sports. Betting activity is expected to spike for the derby, as the Epsom Derby remains as the third most popular racing event – just behind Royal Ascot and the Cheltenham Festival. Andrew …

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RAIG to discuss affiliate specific regulations

The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …

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Historic Tiger Roll triumph sees bookmakers anticipate record breaking payouts

The historic triumph of Tiger Roll securing back-to-back victories at this weekend’s Grand National may lead to bookmakers paying out their most expensive result ever. Becoming the first horse since Red Rum in 1974 to win back-to-back Grand Nationals, the Gordon Elliot trained nine-year-old stud has been branded ‘racing’s rockstar’ and the ‘punters dream‘. Reacting to Tiger Roll’s victory, initial …

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Oddschecker hires Nick Wilby to lead US drive

Leading sports betting affiliate and media portal Oddschecker, has stated its intent on expanding its services within the liberalised US betting market, confirming the appointment of Nick Wilby as its first Head of US. A 10-year veteran in marketing and publishing, Wilby joins Oddschecker’s senior management team from Stockholm listed competitor Catena Media, where he formerly served as Head of …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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