Allwyn International has entered into a ‘definitive agreement’ to acquire a 51% stake in Novibet, a strategic investment aimed at expanding its iGaming presence and capabilities across multiple markets in Europe and South America. Announced this morning (30 December), Allwyn has proposed a €217m cash consideration, combined with €110m in future performance earnouts put to the investors of Logflex MT …
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Novibet to engage NBA fans in Greece
Novibet has announced a partnership with the National Basketball Association (NBA) in Greece. The deal sees the operator become the first company to directly partner with the sport in this market, allowing its users to enjoy exclusive basketball-related experiences. Novibet President, Rodolfos Odoni, said: “This partnership allows us to increase public interest in the NBA and provide them with unique …
Read More »Sports betting innovation stifled by short-term focus
Innovation in sports betting is being gradually hindered by a short-term outlook on financial results, industry experts have acknowledged. A selection of executives from across the sector offered insights on the latest SBC Webinar, led by Algosport, titled ‘Sports betting needs help – what lessons are sportsbooks failing to learn when it comes to innovation?’. “As an industry, we’ve become …
Read More »Novibet applies for Brazilian federal online gaming licence
Novibet has submitted an application for a federal online gaming licence in Brazil through its operating entity NVBT Gaming. The petition – registered with the Prizes and Betting Secretariat (SPA) via the Betting Management System (Sigap) – has been described as a significant step in Novibet’s expansion into the rapidly growing Brazilian market. Panagiotis Skyrlas, Chief International Expansion Officer of …
Read More »Giannis Paraschos, Novibet: No Niche… All sports can be priced & nurtured
Bookmakers seek all competitive advantages when competing in ever-saturated markets. However, too many sportsbooks remain conservative in their sports offerings, unwilling to price or cater to new sports for their customers. Giannis Paraschos, Head of Sportsbook Product at Novibet, tells SBC that no sports can be neglected and branded either as ‘niche-or-novelty’, as all markets can be nurtured to develop …
Read More »Novibet joins Brazil’s start with IBIA partnership
Online sports betting operator Novibet has been announced as the latest member of the International Betting Integrity Association (IBIA). The company is currently licenced in Greece, Malta, Cyprus, Ireland and Italy, with the prospects of expanding its international presence in Brazil’s upcoming regulated market launch. As part of the requirements to join the market, operators must be assigned to a …
Read More »Novibet strengthens AML grip with new W2 tool by FullCircl
Online bookmaker Novibet has inked a new partnership with ID specialist FullCircl for the onboarding of the latter’s digital compliance tool W2. Through the new deal, Novibet will aim to ensure full regulatory compliance across all of its active markets. W2 offers a combination of AML capabilities and a single API access point that will help safeguard the online betting …
Read More »Novibet new market growth led by Greek Power & Intelligence…
Novibet’s tech and product leadership team of Lambros Sialmas (COO) and Sotiris Haritos (CTO) have provided SBC an exclusive insight into the pan-European igaming group’s growth strategy driven by the fundamental pillars of consolidating leadership positions, enhancing product offerings and customer experience and maximising operational efficiencies. To Novibet’s advantage, its strategy leverages its ‘Greek-engineered’ GameTech platform to export domestic success …
Read More »Novibet platform receives content push from BETER
Betting and live casino data provider BETER has signed online betting firm Novibet as a partner to expand its global client portfolio. Mediated by B2B igaming marketplace Betbazar, the deal will see Novibet gain access to BETER’s offering of sports and esports content, which includes the proprietary Setka Cup table tennis platform together with the ESportsBattle tournaments that encompass eFootball, …
Read More »Novibet focused on international growth strategy
There are few industry challenges that Novibet CEO George Athanasopoulos has not faced in the last two years, he told Issue 28 of SBC Leaders magazine, but the business remains on a significant growth path as it expands into new markets far away from its European base. ——————————————————- Anyone at the head of an ambitious business can expect to be …
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