It’s not just about the revenue, said Genius Sports‘ Matt Ryter, who explains why the rapid convergence of sports and betting in the US is also driven by the desire to increase fan engagement and reach new audiences. In an interview with SBC Americas, Ryter – Head of Fan Engagement, Americas at Genius Sports – looks at how sportsbooks can differentiate …
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The smarter route to sponsorship success: What US sports betting brands can learn from Europe
There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …
Read More »Every sports content site is driven by video – why should betting be different?
A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service. We …
Read More »Genius lifts 2021 forecasts following strong NYSE debut results
A strong opening to year trading has led Genius Sports to raise its full-year 2021 forecasts, as the newly NYSE-listed enterprise targets corporate revenues of $250 to 260 million and adjusted EBITDA of approximately $10 to 20 million. The upgraded forecast follows Genius’ publishing of its Q1 trading results in which the sports-tech group registered a 52% year-on-year revenue increase …
Read More »Betway owner Super Group sets course for $4.75bn NYSE IPO
Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …
Read More »How Swish Analytics is boosting Sky Bet’s player engagement with top US sports
Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL. Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …
Read More »Genius Sports takes full commercial responsibility of NFL betting data
Genius Sports has become the lead strategic data partner for the NFL, in a deal which will see it develop new fan-led experiences and commercialise existing game data provisions for the league. The partnership sees Genius become the exclusive global data distributor of NFL real-time and play-by-play statistics for all wagering-related services including sportsbook, publishing and media. Updating stakeholders, the …
Read More »Sportradar strengthens US offering through Synergy Sports acquisition
Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …
Read More »Inside Edge: Finding the value in the wildcard round
As the congested festive football period draws to a close in Europe, Nick Haynes from Form Labs looks to North America where the NFL post-season is just getting underway for his weekly Inside Edge analysis. With the expansion of the playoffs from 12 teams to 14, only two sides will avoid the wildcard round this season with the Kansas City Chiefs seeded …
Read More »Inside Edge: Is the Champions League taking its toll on domestic football?
With the UEFA Champions League now well underway, Nick Haynes from Form Labs takes a look at whether the condensed fixture list is having an effect on the performance of top flight English football teams. The norm throughout a league season is that there tends to be increasing disparity between the top and bottom of the table as the campaign wears on, …
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